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Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising.   |
Search Engine Watch
April 21, 2005
Chris Sherman |
A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. |
The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business. |
Search Engine Watch
February 22, 2005
Heather Lloyd-Martin |
Pay-Per-Call: A New Avenue for Search Marketers Many small-to-medium sized businesses are missing the local search marketing revolution because they don't have a web site. Enter pay-per-call, a new type of online advertising that mixes search functionality and on-the-phone interaction. |
The Motley Fool
December 21, 2004
Rich Duprey |
Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business. |
Inc.
March 2006
Darren Dahl |
Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet. |
InternetNews
June 8, 2005
Tim Gray |
YellowPages.com to List on AOL America Online announced it will use advertising from the online Yellow Pages of SBC Communications and BellSouth to increase its local search presence around the country. |
Inc.
March 2006 |
How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something. |
Entrepreneur
June 2005
Catherine Seda |
It's Your Call With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone. |
InternetNews
November 4, 2004
Colin C. Haley |
BellSouth, SBC Buy YellowPages.com SBC and BellSouth are teaming to provide national online yellow pages and local Internet search to beat back a challenge from Google, Yahoo and others. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
Search Engine Watch
February 19, 2010
Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? |
The Motley Fool
November 30, 2005
Tom Taulli |
Google Picks Up the Phone The search king is using a new model to make money: pay-per-call. While Google is likely to be a beneficiary of this trend, it definitely will not get a free ride. |
