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The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business.   |
Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. |
The Motley Fool
December 21, 2004
Rich Duprey |
Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
AOL Moves Fully To Google AOL Search changed to being fully Google-powered last week, completing a transition that was announced in May. Now both paid listings and crawler-based editorial results come from Google. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
InternetNews
September 24, 2007
Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
Search Engine Watch
February 22, 2005
Heather Lloyd-Martin |
Pay-Per-Call: A New Avenue for Search Marketers Many small-to-medium sized businesses are missing the local search marketing revolution because they don't have a web site. Enter pay-per-call, a new type of online advertising that mixes search functionality and on-the-phone interaction. |
The Motley Fool
November 30, 2005
Tom Taulli |
Google Picks Up the Phone The search king is using a new model to make money: pay-per-call. While Google is likely to be a beneficiary of this trend, it definitely will not get a free ride. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
InternetNews
November 19, 2007
David Needle |
AT&T Buys Ingenio for Pay Per Call Technology AT&T on Monday announced the purchase of privately-held Ingenio and plans to integrate the company's pay-per-call advertising platform into its local directory search and Yellowpages.com network. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
Search Engine Watch
January 20, 2005
Chris Sherman Gary Price |
AOL Search: Playing In the Big Leagues Now AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. |
InternetNews
January 20, 2005
Colin C. Haley |
AOL Refreshes Search Services The Internet giant looks to capitalize on rising interest in the technology from users and advertisers. |
Inc.
March 2006
Darren Dahl |
Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet. |
Search Engine Watch
February 19, 2010
Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
Entrepreneur
June 2005
Catherine Seda |
It's Your Call With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone. |
Search Engine Watch
October 8, 2003
Danny Sullivan |
AOL Renews With Google AOL has renewed its agreement with Google for search results in a new multiyear deal. |
InternetNews
December 27, 2005
Susan Kuchinskas |
Google Assured Liquid Shot at AOL Securities and Exchange Commission documents reveal Google's exit strategy from AOL deal. |
Search Engine Watch
June 4, 2001
Danny Sullivan |
AOL Search Redesigns AOL Search is sporting a new look designed to improve how its users interact with the service... |
Search Engine Watch
February 14, 2005
Shari Thurow |
Local Search Marketing Tactics It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. |
InternetNews
August 15, 2006
Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
The Motley Fool
September 20, 2007
Alyce Lomax |
Fool on the Street: Bon Voyage, AOL Will Time Warner have trouble shifting AOL from its traditional subscriber-driven service to a new ad-based business model? |
InternetNews
January 14, 2004
Pamela Parker |
AOL Reshuffles (Again) to Position for Ad Recovery The online service forms an ad sales division charged with capitalizing on growth opportunities. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
The Motley Fool
October 14, 2005
Rick Aristotle Munarriz |
Breaking Up With Google Is Hard Google and Comcast aren't going to sit idly as Microsoft makes a move on AOL. If the bidding war heats up don't pass up on shares of Time Warner. |
The Motley Fool
November 3, 2011
Sean Williams |
AOL Crooned, but Did Anyone Listen? An earnings beat hides yet another abysmal quarter. |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
The Motley Fool
September 20, 2005
Rick Aristotle Munarriz |
AOL's Next Mistake Teaming up with Microsoft may be a strategic blunder for the legendary online service. But it still has time to make itself something more than just someone else's fixer-upper. |
The Motley Fool
March 17, 2006
Rick Aristotle Munarriz |
Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note. |
The Motley Fool
December 23, 2005
Rick Aristotle Munarriz |
A Taste of Google The search engine juggernaut made a statement in buying into AOL. Investors, take note. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
InternetNews
December 16, 2005
Susan Kuchinskas |
Google Close to Big AOL Payoff Exclusive negotiations could give search giant tiny stake in struggling Web property. |
InternetNews
October 7, 2005
Colin C. Haley |
AOL Recasts Privacy Policy The ISP is about to complete its first policy revision since 1998. Under its new rules, AOL will no longer rent or sell mailing lists to retailers. |
The Motley Fool
September 14, 2004
Alyce Lomax |
AOL: Back to the Future? As Web advertising heats up, is everything old new again? |
InternetNews
December 20, 2005
Susan Kuchinskas |
What's The AOL/Google Deal? The rumored alliance between Google and AOL isn't all about Microsoft. |
BusinessWeek
December 3, 2009
Tom Lowry |
Can Tim Armstrong Save AOL? AOL's CEO Tim Armstrong may have the toughest job in media -- trying to teach an old digital dog new tricks that would make it relevant to users and advertisers. |
Inc.
March 2006 |
How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something. |
Fast Company
April 2008
Kate Rockwood |
You've Got Problems! A brief history of AOL's misfortunes. |
InternetNews
July 31, 2006
Erin Joyce |
A Few 'To Dos' For AOL AOL can thrive again on its own - but only away from its jittery parents. |
Search Engine Watch
November 1, 1999 |
AOL Search Big Improvement For Members The old AOL NetFind service never really offered any particular advantages to AOL members, who were its main users. In contrast, the new AOL Search service should be a top choice for AOL's millions of members.... |
InternetNews
July 28, 2009 |
AOL Leans on Google, Dial-Up to Go It Alone Internet pioneer AOL is gearing up to once again become a publicly traded, independent company - even it it means having to rely heavily on the online world's current heavyweight, Google. |
Entrepreneur
July 2004
Mike Hogan |
Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. |
The Motley Fool
September 18, 2007
Alyce Lomax |
AOL Spreads the News: "New York, New York!" AOL is moving its headquarters to New York City, nearer to parent Time Warner, and hopefully to advertising revenue. |
The Motley Fool
December 10, 2009
Rick Aristotle Munarriz |
Welcome Back, AOL AOL begins a new publicly traded life. |
InternetNews
September 3, 2010 |
Google, AOL Extend Search Agreement Under renewed agreement, Google will provide AOL's search and advertising technology for five more years, with an expansion into mobile and video content. |
Search Engine Watch
April 12, 2005
Chris Sherman |
Google Debuts Local Mobile Google has added a new service that enables cell phone users in the U.S. to use a remarkably robust version of Google Local directly from a mobile handset. |
The Motley Fool
July 11, 2006
Rick Aristotle Munarriz |
The High Price of Free AOL needs a new approach if it wants to offer free service. |
The Motley Fool
November 17, 2009
Rick Aristotle Munarriz |
AOL: The Incredible Shrinking Spinoff Time Warner reveals its plan to spin off its former partner. |
