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PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate.   |
Macworld
September 27, 2006
Joe Kissell |
VisiStat 4 If you use have a commercial Web site, and want absolute simplicity in Web analytics -- and can live without the details VisiStat is missing -- you'd be hard-pressed to find a more elegant tool. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Inc.
April 2006
Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. |
Search Engine Watch
June 23, 2010
Joseph Kerschbaum |
How to Compare Your PPC Performance to Your Competitors Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
The Motley Fool
November 4, 2005
Tom Taulli |
WebSideStory Measures Way Up As online marketing increases, advertisers need to measure traffic. Many companies turn to this web analytics provider and it has recently upped guidance. Investors, take note. |
InternetNews
February 19, 2009
David Needle |
Yahoo a Better Bet Than Google Analytics? Report lists several advantages of Yahoo's service over Google's for enterprise users. |
PC Magazine
November 2, 2005
Matthew D. Sarrel |
VisiStat 2.0 Services like Omniture's Site Catalyst and WebSideStory's HBX are a good way for companies to track their Web traffic, but they can be prohibitively expensive for smaller sites. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
March 7, 2008
Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Inc.
April 2007
Michael Fitzgerald |
Analyzing Your Website Software that helps you know what your website traffic really means. |
InternetNews
November 15, 2005
Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
Search Engine Watch
May 27, 2008
Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. |
Search Engine Watch
May 16, 2006
Chris Sherman |
Learning Google's Advertising Tools If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
Search Engine Watch
April 22, 2008
Mike Grehan |
Is There Room for Another Free Analytics Tool? Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities remain in Yahoo's free offering. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
InternetNews
May 6, 2005
Sean Michael Kerner |
SES: Web Analytics Key To Search Success Experts contend that Web analytics are the key to ensuring online success as well as helping to prevent online fraud. |
PC World
August 23, 2007
Richard Morochove |
Salesforce.com's New Small-Business Service The Web-based customer relationship management giant's new Group Edition integrates tightly with Google AdWords. |
eCFO
June 2001
Karen J. Bannan |
E-metrics: Refer Madness Some ecommerce executives are beginning to ditch accepted standards for monitoring Web performance, such as eyeballs, hits, and page views. What now? Refers, cart behavior, and recency... |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Search Engine Watch
March 9, 2004
Jill Whalen |
Measuring Search Engine Success Whether you're optimizing web pages for top rankings or purchasing paid placement links, it's crucial to measure the performance of your efforts. A new generation of powerful search engine analytics software makes the job a snap. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch
May 25, 2010
Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. |
InternetNews
August 4, 2009 |
Webtrends Ups the Analytics Ante The pioneering Web analytics company says its latest version unlocks the value of analytic data with a more visual interface. |
InternetNews
June 29, 2006
Nicholas Carlson |
Google Checkout a Cost-Per-Action Model? After months of rumors and reports, Google today launched Google Checkout, which enables shoppers to purchase items securely from participating stores with a single Google login. |
InternetNews
August 23, 2004
Erin Joyce |
AOL Awards Omniture ASP Deal Analytics provider says contract with AOL is helping to lift concept of software as service. It will help AOL conduct real-time analysis of traffic across its Web properties in order to improve its feedback and understanding of how its sites are used. |
Entrepreneur
November 2008
Gwen Moran |
Use Your Words Put Google AdWords to work, and watch the customers -- and sales -- click in. |
Search Engine Watch
October 4, 2005
Chris Sherman |
Everything You Ever Wanted to Know About Google AdWords Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
February 1, 2006
Colin Beasty |
The On-Demand Influx Industry pundits expect Google and Microsoft to shake up the on-demand software market. |
PC Magazine
April 20, 2005
Sebastian Rupley |
Crosstown Traffic Visitorville brings Web-site statistics to life, in a simulated city. |
InternetNews
July 11, 2006
Clint Boulton |
Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program. |
InternetNews
June 22, 2007
Nicholas Carlson |
EBay Resumes Google Advertising EBay resumed its Google AdWords advertising today, but not at its former levels. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
InternetNews
March 24, 2010 |
Sybase Offers Analytics to Mobile Carriers New analytics server uses hosted business intelligence to provide greater insight into messaging traffic. |
InternetNews
July 25, 2007
Stuart J. Johnston |
Microsoft Preps Web Analytics to Combat Google Microsoft's Gatineau to compete with Google Analytics, and will use data from Live ID profiles. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
Search Engine Watch
March 28, 2011
Garry Przyklenk |
3 Advanced Approaches to Web Analytics Tagging Go beyond the basics and status quo of analytics tagging when tracking website visitors. Use these tactics. |
The Motley Fool
August 23, 2006
Rick Aristotle Munarriz |
Google Uses the Salesforce The hosted software upstart grows its service offerings, thanks to Google AdWords. |
Entrepreneur
December 2008
Heather Clancy |
Who's on Your Site? Real-time tracking tools make it easier than ever to monitor your online traffic. |
