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HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing.   |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
BusinessWeek
July 2, 2007
Burt Helm |
An Olympic PR Challenge Activists upset by Beijing are turning up the heat on sponsors of the 2008 Olympic games. |
Search Engine Watch
August 16, 2004
Gary Price |
An Olympic Selection of Search Resources The 2004 Summer Olympics are underway in Athens and the web is home to plenty of information that makes watching the games even more interesting. |
CFO
October 1, 2007
Wu Chen |
View from China: What Price Glory? The Beijing Summer Olympics will undoubtedly be a success -- but at what cost? |
AskMen.com
Jim Bauer |
5 Things You Didn't Know About The Torino Olympics Five of the more curious things you didn't know about the upcoming 2006 Winter Olympics. |
InternetNews
February 15, 2008 |
Blogs Get Official Go-ahead For Beijing The International Olympic Committee on Friday gave the green light to allow blogging at the Olympics for the first time, issuing guidelines for this August's Beijing Games. |
Salon.com
September 30, 2000
Ruth Shalit |
Chain saws, drugs and lesbians Olympic advertising deserves a gold medal -- in confusion... |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
Sports Central
August 8, 2012
Diane M. Grassi |
Shocker: Unsportsmanslike Conduct at Olympics The entire world is watching, and given the attention that the global media has recently dedicated to unethical behavior of certain Olympic athletes, sports fans could mistake it for a newly introduced Olympic sport of its own during these 2012 London Summer Games. |
Reason
February 2008
Kerry Howley |
Artifact: The Counterfeit Olympics Beijing authorities have taken an interest in the legal integrity of the Olympics 2008 logo, which they own. |
Sports Illustrated
July 17, 2001
Brian Cazeneuve |
Russian Roulette Who hit it big and who busted at last week's momentous Olympic summit... |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: GE's $500 Million Springboard Profile on: Dan Henson, who manages GE's sponsorship of the 2008 Olympic Games in Beijing, overseeing approximately 150 different projects, from preparing power systems for the Games to lighting the Water Cube, the Olympic swimming center. |
The Motley Fool
August 30, 2004
Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers. |
Sports Central
January 25, 2006
Diane M. Grassi |
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves. |
Fast Company
February 2010
Anne C. Lee |
The Vancouver Olympics by the Numbers Let the Games Begin! More than 80 nations and 5,500 athletes and officials will participate in this year's Winter Games. |
Global Services
August 25, 2008
Imrana Khan |
An ITO Project Well Done Seventeen days of Beijing Olympics are backed by four years of planning and technology integration. Atos has been the prime IT outsourcing contractor for Olympic Games' since 2002. |
Sports Illustrated
November 3, 2002
Brian Cazeneuve |
The fun has just begun New York's road to 2012 Games is still a long, long one |
CFO
June 15, 2012
Edward Teach |
Let the Games Begin The 2012 Summer Olympic Games start next month in London, and Neil Wood is counting on their success. An interview with Neil Wood, CFO, London Organising Committee of the Olympic and Paralympic Games. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: UPS's Setup Man Profile on: Peter Tan, who must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official express-delivery sponsor of the 2008 Games, UPS has to get every piece of lumber and luggage where it needs to go. |
Sports Illustrated
April 18, 2000
Jamal Greene |
Scorecard The new U.S. Olympic Committee chief's business-speak throws a scare into minor sports |
Finance & Development
March 2010
Andrew Zimbalist |
Is It Worth It? Hosting the Olympic Games and other mega sporting events is an honor many countries aspire to -- but why? |
The Motley Fool
June 2, 2008
Graham & Lomax |
China's Epic Olympic Opportunity Will China's glory fade after the Olympics? Not a chance. |
Sports Central
February 17, 2006
Diane M. Grassi |
Winter Olympics TV Coverage Far From Golden Sports fans are not averse to watching Winter Olympics coverage, but trying to figure out NBC's television schedule has become a sport of Olympic proportions unto itself. |
AskMen.com
Will Brody |
Top 10: Former Olympic Sports There have been many sports that have been dropped over the years. Let's take a look at some of the Olympic sports of yesteryear. |
Outside
August 2008 |
The Guide: Beijing Olympics 2008 The 15 things you must know about this year's Olympics in Beijing. |
Sports Illustrated
April 28, 2000
Brian Cazeneuve |
Cuban diver sees stars and stripes Will Ramirez make it to the Olympics?... Some thoughts about the difficulties Athens is having as it prepares for the 2004 Olympics... The Sydney organizers are planning to send an Olympic torch into orbit on the shuttle Atlantis... |
Wired
July 24, 2007
Spencer Reiss |
Smog and Mirrors: China's Plan for a Green Olympics China won its bid for the 2008 games in part by vowing to put on a "Green Olympics." In the six years since, officials have been battling to make at least some of that happen. |
The Motley Fool
August 19, 2004
Mike Cianciolo |
McDonald's Olympic Glory The fast food king utilizes the games to further expand its empire. |
AskMen.com
Anna Della Zazzera |
Olympic Workout Clothes These Olympic workout clothes are stylish and functional. |
Energize
August 2008
Susan J. Ellis |
The Yin and Yang of China's Olympic Volunteers Volunteerism Beijing 2008 style is managed rigorously by the state and for the state. |
BusinessWeek
September 13, 2004
Ewing & Carlisle |
A Big Fat Greek Triumph The Games' success should help Greece's economic and cultural standing soar. |
Sports Illustrated
August 16, 2000
Frank Deford |
Sydney Olympics must overcome The Sydney Olympics are a month away, so let's look at the problems they face in attracting their usual high degree of interest in the United States. |
AskMen.com
Ryan Faller |
5 New Ways To Watch The Olympics Here are five new ways to watch the Olympics; they're innovative and sure to enhance your viewing of the 21st Winter Olympics. |
Reason
June 2008
Katherine Mangu-Ward |
Olympic Gag Order Many countries, including the United States, Canada, and Australia, have promised not to restrict their athletes' political speech about China in the run-up to the games. Britain promises to "review" the U.K.'s policy, so the Brits may yet fall in line with their Anglosphere cousins. |
The Motley Fool
February 3, 2006
Andy Cross |
Three Blue Chips Go for the Gold Gold Medal: Anheuser-Busch... Silver Medal: Johnson & Johnson... Bronze Medal: Bank of America... |
AskMen.com
August 20, 2003
Mark Simmons |
The Olympic Games: Profit Or Curse? Long after the Olympic torch is extinguished and the medals sit in trophy cases, the success of the Olympic Games is measured not by attendance, participants or viewers, but rather, in terms of how positively the Games impacted the host city. |
Outside
January 2010
Ryan Krogh |
The Rise of Curling Enough with the beer jokes -- curling's quickly gaining on classic Olympic sports like skiing. |
BusinessWeek
February 21, 2005 |
An Olympic-Size Mistake? An interview with critic Brian Hatch, who argues that New York City's strategy in bidding for the 2012 Games is a colossal error. |
Sports Illustrated
April 17, 2001
Gene Menez |
Five-Ring Circus The spy-plane incident has thrown into high relief areas of conflict between China and the U.S., not the least of which is Beijing's bid for the 2008 Summer Games... |
Sports Illustrated
April 11, 2001
Frank Deford |
Gold medal diplomacy U.S.-China feud has ramifications of Olympic proportion... |
HBS Working Knowledge
February 5, 2014
Michael Blanding |
Can Putin Score Olympic Gold? With billions of dollars on the line at this year's troubled Winter Olympics, Stephen Greyser breaks down what's at stake for the brands of NBC, key corporate sponsors, Russia -- and Vladimir Putin. |
The Motley Fool
August 13, 2004
Rick Aristotle Munarriz |
Olympic Malaise With the Olympics kicking off two weeks of heated global competition, I'm left asking some obvious questions. Will General Electric achieve a decent return on the $793 million it is paying for exclusive stateside broadcasting rights? |
Sports Central
March 13, 2010
Vito Curcuru |
Five Ways NHL Can Capitalize on Olympics Here are five ways for the NHL to capitalize on the Olympics and to justify staying in the Olympics. |
Outside
January 2010
Martin Westerman |
Vancouver Olympic Green What it all costs for the Olympics in Vancouver. |
Sports Illustrated
April 15, 2003
Layden & Yaeger |
Playing Favorites? An ex-USOC official says some athletes were allowed to bend the drug rules. |
AskMen.com
Steve Seepersaud |
Vice Sponsorships If there is one thing in common in all sports, it's that health, exercise, and proper nutrition are important to the player's success. So, why do sports endorse products that don't follow this mantra? |
BusinessWeek
August 15, 2005
Laura Cohn |
For London, What Price Olympic Security? After the bombings, London's security cost estimate for the 2012 games seems way too low. |
Sports Illustrated
July 11, 2001
Brian Cazeneuve |
Vote for Me! The IOC is set to choose a host for 2008 and a new president... |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: A Pioneer's Startup Story Profile on: Tom Bedecarre, who recently launched AKQA mobile to create ad content for cell phones, has several clients, including Coca-Cola, McDonald's, Nike, and Visa, all with their eyes set on the Olympics. The phone-centric Chinese have more than 500 million handsets. |
