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Inc. September 1, 2009 Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
HBS Working Knowledge October 3, 2005 Sarah Jane Gilbert |
The Box Office Power of Stars An interview with Anita Elberse who researched the effect of box office stars on a studio's overall profitability and published the results in the working paper, The Power of Stars: Creative Talent and the Success of Entertainment Products. |
Fast Company April 2002 Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Fast Company November 2010 Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
CRM May 2012 Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
The Motley Fool April 13, 2006 Steven Mallas |
Lights, Camera, Disclosure! Should you know what celebrities make if you invest in a public media company? Simply put, knowing details of the various pay packages of highly compensated stars on movie and TV projects allows the media investor further insight into the workings of these companies. |
Salon.com October 9, 2000 Carina Chocano |
We will, we will save you! Matchmakers hook up Hollywood luminaries with the cause of their choice -- saving the world one star at a time... |