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Inc.
September 1, 2009
Leigh Buchanan
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s mark for My Articles similar articles
HBS Working Knowledge
October 3, 2005
Sarah Jane Gilbert
The Box Office Power of Stars An interview with Anita Elberse who researched the effect of box office stars on a studio's overall profitability and published the results in the working paper, The Power of Stars: Creative Talent and the Success of Entertainment Products. mark for My Articles similar articles
Fast Company
April 2002
Christine Canabou
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... mark for My Articles similar articles
Fast Company
November 2010
Danielle Sacks
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. mark for My Articles similar articles
CRM
May 2012
Judith Aquino
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. mark for My Articles similar articles
The Motley Fool
April 13, 2006
Steven Mallas
Lights, Camera, Disclosure! Should you know what celebrities make if you invest in a public media company? Simply put, knowing details of the various pay packages of highly compensated stars on movie and TV projects allows the media investor further insight into the workings of these companies. mark for My Articles similar articles
Salon.com
October 9, 2000
Carina Chocano
We will, we will save you! Matchmakers hook up Hollywood luminaries with the cause of their choice -- saving the world one star at a time... mark for My Articles similar articles