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Shaun White's Business is Red Hot His creativity and authenticity kill in the $150 billion youth market.   |
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How Tony Hawk Stays Aloft It's no mean trick to be a youth icon at 38. Can the skateboarder keep his franchise booming? |
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February 2006
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Cool Millions If you can rip, you might be blue-chip. Just ask Steve Astephen, the superagent who's turning action-sports |
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Tony Hawk Carves a New Niche The master of the half-pipe and creator of a skateboard empire is about to introduce his latest trick: a computerized skateboard without wheels. |
AskMen.com
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Fitness Interview: Shaun White No snowboarder is as decorated. No redhead is as nimble. |
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February 2006
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Medal Heads A look at the talent pool for the 2006 Winter Olympics suggests that the U.S. may have the firepower to return to the top. |
AskMen.com
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Big Paydays In Extreme Sports Competing in extreme sports provides much more than an excuse for an adrenaline fix. The money up for grabs is pretty good. In fact, a few extreme athletes have become millionaires. |
Sports Illustrated
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Sport like it oughta be X Games athletes put competition and fans first. |
Outside
June 2008
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And You Thought Shock Radio Was Dead! Sirius Satellite Radio has a novel strategy for attracting listeners: Hand the mike to a mob of unapologetically raunchy action-sports DJs and turn off the censors. |
Outside
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Shaun White's Project X A short conversation with Shaun White, who discusses the halfpipe called Project X which was built just for him at Silverton Mountain. |
Entrepreneur
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Editor's Note: Enjoyin' the Ride Tony Hawk is a cool skater dude who's also an entrepreneur. And that's how he built a company that totally rocks. |
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HBS Working Knowledge
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Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
Fast Company
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This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money That you-are-there feeling, perhaps even more than the ephemeral nature of the pictures, is why Snapchat has broken through the glut of social and photo apps and established itself as second only to Facebook and Instagram. |
AskMen.com
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Athlete Product Plugs On the field, some professional athletes make more money than most of us could hope to see in our lifetimes. For some, however, those riches aren't enough. So, they parlay their on-field success into other ventures. |
Outside
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Airborne Again The legendary aerobat skateboarder Christian Hosoi is resurrecting his career by touring with skate exhibitions, organizing contests, and commentating at August's X Games. |
