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Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.   |
Salon.com
November 22, 2000
Damien Cave |
On sale at Old Navy: Cool clothes for identical zombies! What a deal! Crush your individuality at state-of-the-art chain stores! |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
HBS Working Knowledge
May 3, 2004
Wendy Guild Swearingen |
Can Burger King Rekindle the Sizzle? Burger King's chief marketing officer tells a Harvard Business School audience about a new marketing plan to give the burger giant an image makeover. |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
Reason
November 2003
Julian Sanchez |
Anti-Consumerist Capitalism Readers of Adbusters got a shock when they picked up the latest issue of the anti-corporate, anti-consumer culture set's flagship magazine. The back cover sported not one of the publication's famous ad spoofs but a genuine advertisement for the soon-to-be-produced Blackspot sneaker. |
| AskMen.com |
Man-On-Man Billboard Hits NYC A racy Calvin Klein billboard is raising even New Yorkers' jaded eyebrows, with some passers-by saying the clothing maker crossed the line with its sexy advertisement. |
The Motley Fool
May 26, 2005
Matt Thurmond |
Phillips-Van Heusen: Nice Shirt! It's not a perfect investment, but at least PVH is squeezing value from its core business. |
Fast Company
February 2002
Scott Bedbury |
Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it? |
Reason
October 2008
Johan Norberg |
Defaming Milton Friedman Naomi Klein's new book, The Shock Doctrine: The Rise of Disaster Capitalism, is a disastrous yet popular polemic against the great free market economist Milton Friedman. |
BusinessWeek
August 4, 2003
Gerry Khermouch |
America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. |
Fast Company
September 2000
Bill Breen |
What's Your Intuition Cognitive psychologist Gary Klein has studied people who make do-or-die decisions. His advice? Forget analysis paralysis. Trust your instincts. |
InsideFlyer
January 2013 |
60 Seconds with David Klein, Vice President, Marketing & Innovation, Aeroplan We recently had a conversation with David Klein, Vice President, Marketing & Innovation, in Toronto during Aeroplan's Media Day. Klein has been with Aeroplan for six years and he became familiar with the company when working for an ad agency whose clients included Air Canada and Aeroplan. |
Science News
February 17, 2001 |
Immersed in Klein Bottles A description of the "Klein bottle", a mathematical construction that has zero volume, and the story of a company which makes them. |
BusinessWeek
August 4, 2003
Khermouch & Brady |
Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent |
HBS Working Knowledge
September 20, 2004
Holt, Quelch, & Taylor |
How Consumers Value Global Brands What do consumers expect of global brands? Does it hurt to be an American brand? This Harvard Business Review excerpt identifies the three characteristics consumers look for to make purchase decisions. |
IndustryWeek
January 11, 2012 |
Klein Steel Service: IW Best Plants Profile 2011 At Klein Steel Service, success is driven by talented people who embrace a set of core values and seize the initiative. |
Bank Systems & Technology
August 4, 2004
Ivan Schneider |
Scotiabank Focuses on Commercial Customers Scotiabank's use of a new system from Pivotal will allow it to track customer opportunities, as well as tie results into the a salesperson's compensation package. |
AskMen.com
June 23, 2013
Sachin Bhola |
Calvin Klein Men's Spring/Summer 2014 Show Calvin Klein may be best known for its jeans, ubiquitous underwear and controversial ads, but Italo Zucchelli, the men's creative director at Calvin Klein Collection, has challenged this with his designs. |
