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Search Engine Watch January 12, 2006 Andrew Goodman	Search Marketing's About People and Principles, Not Just Algorithms, Part 2 More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference.
Search Engine Watch October 13, 2004 Andrew Goodman	Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines.
Search Engine Watch February 17, 2005 Andrew Goodman	Search Engine Showdown: Black Hats vs. White Hats at SES What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out.
InternetNews December 14, 2004 Susan Kuchinskas	Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry.
InternetNews March 2, 2004 Alexander Wolfe	Search Guru Sees Multiple Engines Blooming Google won't be the only game in town, as niche players vie for a voice in ongoing 'search wars,' expert predicts.
InternetNews September 1, 2006 Nicholas Carlson	Search Buzz: What's Next For Danny Sullivan? Search Engine Watch founder moves on, sparking industry chatter on whether he'll launch his own Search Engine Strategies conferences.
Search Engine Watch August 23, 2006 Andrew Goodman	CEO Schmidt: Many People are Very Happy with Google Search Part two of coverage of Danny Sullivan's SES keynote conversation with Google chief executive Eric Schmidt.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch March 3, 2009 Mark Jackson	Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
Information Today January 2003 Paula J. Hane	Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies.
Search Engine Watch March 23, 2005 Chris Sherman	Writing for Search Engines In Successful Search Engine Copywriting, Heather Lloyd-Martin offers a comprehensive guide to creating search-friendly web pages that also satisfy the information needs of human users.
Fast Company March 1, 2007	Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides.
Search Engine Watch November 5, 2001 Danny Sullivan	Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck...
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch March 29, 2006 Andrew Goodman	Ask.com's New Motto: Be Evil? More coverage of a conversation with Barry Diller at Search Engine Strategies conference.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch January 12, 2004 Chris Sherman	Search Engine Marketing Resources From SEMPO The Search Engine Marketing Professional Organization's web site offers a wealth of resources for website designers, search marketers and information professionals alike.
Search Engine Watch October 16, 2003 Greg Jarboe	A "Fireside Chat" with Google's Sergey Brin Is Google God? When will the company finally go public? Search Engine Watch editor Danny Sullivan poses these and other questions to Google co-founder Sergey Brin.
Search Engine Watch June 30, 2004 Grant Crowell	Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
Search Engine Watch December 27, 2007 Kevin Newcomb	2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc.
Search Engine Watch December 15, 2004 Chris Sherman	State of the Search Marketing Industry 2004 Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Search Engine Watch January 6, 2005 Danny Sullivan	Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
InternetNews March 1, 2004 Erin Joyce	Search Engine Strategies: Something For Everyone The 22nd presentation of the popular conference and expo about search hits the Big Apple.
Search Engine Watch November 17, 2005 Heather Lloyd-Martin	Search Engine Ad Reps: Friend or Foe? Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Salon.com July 12, 2001 Daryl Lindsey	Woe is me-zine After bemoaning attacks from the "far left," Andrew Sullivan returns a sponsorship from the pharmaceutical industry...
Search Engine Watch August 22, 2006 Andrew Goodman	Google CEO Maps Missions, Stays on Message Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine.
Search Engine Watch January 16, 2007 Greg Jarboe	In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Search Engine Watch April 10, 2006 Ian McAnerin	An Evening with Danny Sullivan The format was simple question-and-answer style, with people posing their questions to one of the giants of the search industry and the host of this year's conference.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
InternetNews January 19, 2005 Susan Kuchinskas	Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links.
Salon.com October 20, 2001 David Talbot	Andrew Sullivan's jihad Since Sept. 11, the British journalist has declared himself the mullah of the media world, sitting in judgment of American writers' patriotism...