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PC World
May 2002
Andrew Brandt |
New Tools Take the Bite Out of Cookies Two cookie managers quietly do your bidding...   |
PC World
March 18, 2001 |
Top 5 Cookie Managers Block cookie files, or choose to accept them, before they reach your hard drive. |
Search Engine Watch
December 10, 2010
Marc Poirier |
Online Advertising: The End of Cookies? Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. |
PC World
September 26, 2007
Lincoln Spector |
Identify Tracking Cookies in Firefox Find out what entity is responsible for each cookie you accumulate while surfing the Net. |
InternetNews
December 21, 2007
Sean Gallagher |
With Google/DoubleClick Approved, is Privacy Dead? The Google-DoubleClick merger creates a uniquely large single lightning rod for privacy activists to get up in arms over. |
PC World
March 26, 2001
Dennis O'Reilly |
Three Tools That Make Cookies More Palatable Some Internet cookies are helpful, some are harmful. These three tools help you distinguish friend from foe... |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
Salon.com
May 7, 2001
Scott Rosenberg |
Defending the cookie monster There are lots worse things in the world than Web sites leaving cookies on your computer... |
CRM
August 2011
Leonard Klie |
New EU Regulations to Affect Email, Online Marketing Opt-in consent required for emails and for tracking the online activity of Web site visitors |
New Architect
April 2002
Al Williams |
A Cookie by Any Other Name Is it safe to use cookies again? |
PC World
April 2006
Scott Spanbauer |
Take Charge of What Web Sites Know About You Control cookies, clear your download history, and take other steps to keep snoops off your online trail. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
PC Magazine
November 2, 2005
Matthew D. Sarrel |
Cookies and PIE You know to be wary of cookies. Could persistent indentification elements be a bigger threat? |
PC Magazine
September 2, 2003
Warren Ernst |
Making Cookies Despite their bad press, cookies are a good way to personalize a visitor's experience at your site. We show you how to start using them. |
PC World
September 2004
Stan Miastkowski |
Cut the Clutter and Add Power to Your Browser Web browsers can use substantial amounts of computer resources, and their temporary files can hog huge amounts of disk space. Updates, add-ons, housekeeping--and even using an alternative browser--can improve your surfing experience. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
CRM
July 21, 2014
Maria Minsker |
Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
CRM
September 2011
David Myron |
Get Personal or Get Abandoned To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated |
InternetNews
July 31, 2009 |
U.S. Government Rethinking Web Visitor Tracking The federal government could to allow government Web sites to again place cookies on visitors' PCs, reversing a policy instituted in 2000 that forbade the practice on all federal Web sites. |
| Knowledge@Wharton |
In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought. |
InternetNews
January 28, 2010 |
New Consumer Privacy Bill In the Works Rick Boucher (D-Va.) says he's about to take a bill to the House that would give Internet users greater control over how much information they share with marketers, advertisers. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
PC World
November 2000
Steve Bass |
Fight for Your Online Privacy Software to protect against bad cookies and people trying to hack into your computer. |
CRM
July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
InternetNews
August 17, 2004
Sean Michael Kerner |
Online Shopping Up, Along With Abandoned Carts DoubleClick's e-commerce survey tells the tale of why e-shoppers are leaving their carts in the virtual aisle. |
PC World
January 2003
Scott Spanbauer |
Protect Yourself -- Clear Your Cookies and History Keep your Web browsing private... stream music with PeerCast... control ads in Mozilla. |
PC World
January 29, 2007
Dan Tynan |
Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
InternetNews
February 16, 2005
Roy Mark |
House Cuts Cookies From SPY ACT With little fuss and no debate, a House subcommittee today amended an anti-spyware bill to clarify that the legislation does not cover third-party cookies. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
PHONE+
May 19, 2009
Khali Henderson |
Weaving in Web Marketing With an increasing number of newspaper businesses closing, marketers are wasting no time investing in online tactics. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
Seasoned Cooking
October 2010
Ronda L. Carnicelli |
Will's Cookies Sometimes recipe ideas come from entertaining places. Like the mind of a six year old. |
InternetNews
March 10, 2008
Kenneth Corbin |
TV, Net Wrestle For Kids' Attention Marketers need to realize that while kids are front of their TV sets, most are doing more than just watching television, according to a new study. |
PC World
April 9, 2001
Andrew Brandt |
Eyes on the Spies Here's how to stop the three most common methods snoops use to monitor you on the Internet... |
DailyCandy
April 26, 2005 |
Fortune Cookies Buying these buttery-licious cookies will help American folk artists. |
InternetNews
May 5, 2010 |
Advocacy Groups Slam House Privacy Bill Long-awaited draft of House privacy legislation appears, but leaves consumer advocacy groups warning about significant loopholes and enshrining current opt-out regime. |
PC World
August 2002
Scott Spanbauer |
Internet Tips: Listen to a World of Radio Stations on the Internet Don't limit your choice of media players or music... How to manage cookies with various browsers... |
| The Family Room |
Cookie Baking, Decorating, Storing & Shipping Tips Plain, sturdy cookies, such as drop cookies like Chocolate Chip or Oatmeal Raisin, make the best travelers... |
Entrepreneur
October 2004
Gwen Moran |
Marketing Buzz 10/04 Not up on your marketing law? It could cost you. Here are some important updates on: Telemarketing lists... Spam... Spyware... etc. Also, some interesting marketing-related newsletters and e-zines. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
InternetNews
December 16, 2010 |
Ecommerce Scam Bill Heads to President's Desk House clears Senate-approved legislation cracking down on "post-transaction" marketers found to have quietly enrolled unsuspecting shoppers in fee-based membership programs. |
