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Inc. June 2004 Bobbie Gossage	Loving the IPO Comeback Yes, business owners should celebrate Google and the rest of this year's IPO class. But the reasons why may surprise you.
InternetNews April 30, 2004 Susan Kuchinskas	172 Pages... and Questions Remain The nuts and bolts of Google's celebrated IPO are missing from SEC filing.
InternetNews August 20, 2004 Chris Nerney	Get Over Google To listen to some, you'd think the search-engine giant was headed for the rocks but the six-year-old company survived its Wall Street debut intact.
InternetNews May 10, 2006 Sean Michael Kerner	Is Google Evil? As Google's hungry search engine gobbles everything in its path, can it stay loyal to its do no evil mantra? Brin and Page respond.
BusinessWeek August 9, 2004 Robert Barker	The Key Word In Google's IPO: Risky Unless you consider Powerball a sound portfolio strategy, shun the IPO.
The Motley Fool December 1, 2006 Joseph Khattab	Foolish Book Review: "The Google Story" This book by David A. Vise is an interesting read, but not a revelatory one. Google is so closely followed by the media that everyone already knows the story.
InternetNews July 30, 2004	Google Open for Bids The search provider goes live with its IPO site... Setting rules for buying stock.
The Motley Fool August 23, 2004 Bill Mann	Google: The Scorecard The most anticipated IPO in history has passed. After all the hype and garment rending, how'd it go?
InternetNews May 6, 2004 Susan Kuchinskas	Google IPO: Deja vu All Over Again? Are investors and the media ready to party again like it's 1999?
The Motley Fool August 18, 2004 Bill Mann	What's Google Minus $10 Billion? The company drops its price and shares offered. Its magic: turning the hottest IPO in history into a disaster.
Fast Company July 2004	Chatter From the discussion board at Google IPO Central, an independent site dedicated to the upcoming Google stock offering.
InternetNews December 13, 2006	It's a Google Thing: Online Auctions For Options Googleplexers will be able to sell their vested stock options as part of an innovative online auction that could give them even more cash and clout than they might find in the major markets.
InternetNews August 18, 2004 Susan Kuchinskas	Google Slashes IPO Price, Plans Debut Thurs. The search engine's debut, set at a much lower price than expected, is set for Thursday - after the feds sign off on its paperwork.
The Motley Fool July 21, 2006 Tim Hanson	Are the Guys From Google Crazy? If Sergey Brin and Larry Page are hypomanic, that's not necessarily a bad thing. It's the companies that succeed in chasing their dreams that make big money for investors. For its part, Google is up nearly 300% since its 2004 IPO.
The Motley Fool August 26, 2004 Roger Nusbaum	The Price Was Right for Google Despite plenty of pessimism, the market figured this one out. Google closed that first day of trading at $100. Since then it has held up reasonably well, trading between $103 and $109.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
The Motley Fool October 3, 2005 Seth Jayson	Google Boggles the Mind If hundreds of millions worth of insider sales seems excessive, you need to recheck your math. Whether the shares continue to defy gravity from here is another question. It seems to me that insiders are betting that it's less likely, at least for the immediate future.
The Motley Fool January 7, 2004 Tom Taulli	Want a Piece of Google? The choice of investment bankers sheds some light on who gets pre-IPO shares.
The Motley Fool August 6, 2004 Bill Mann	Google: The Kato Kaelin of IPOs There's a big fuss, pomp and circumstance, but few seem to be sidling up to the bar. Google is overpriced.
The Motley Fool May 26, 2004 Bill Mann	Going Dutch With Google The author has everything you wanted to know about the Google IPO but were afraid to ask. Sometime in the next 12 months, Google, the massive search engine company, is going to hold its initial public offering, placing a portion of company stock into the public markets.
The Motley Fool August 17, 2004 Roger Nusbaum	Google Showered With Pessimism There may be too much doubt surrounding the big IPO.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool August 19, 2004 Bill Mann	Being Frugal With Google Google begins trading. Finally. If the company's value is to match its price at current levels, it has to achieve a nearly unequaled level of growth for a large company.
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
BusinessWeek December 5, 2005 Farzad & Elgin	Googling For Gold With a market cap in orbit and more cash than a small nation, Google's heft is altering the tech industry's behavior. But when does its long-awaited shopping spree begin?
The Motley Fool November 13, 2006 Mac Greer	Is Google Too Bold? Google's success with paid search has its competitors searching for new strategies. So what's really behind Google's great performance? Fast Company's Bill Taylor, the author of the recently published book Mavericks at Work: Why the Most Original Minds in Business Win, weighs in.
The Motley Fool June 23, 2004 Tom Taulli	The Google Way No doubt Google is calling the shots. Yet, not all investment banks are caving, as seen with this week's move by Merrill Lynch to opt out of the Google IPO.
The Motley Fool November 25, 2008 Tim Beyers	Google Gashed? Multiple sites report the rumor that Google might lay off as many as 10,000 workers.
BusinessWeek September 19, 2005 Ben Elgin	How Google Got Its Groove The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle is a worthwhile read for the illumination it offers on just how the Google craze got started in the first place. The answer is more interesting than you may remember.
Inc. October 2005 Darren Dahl	Quiet Period Rules Revised On December 1, new rules will go into effect governing the public statements of CEOs on the eve of initial public offerings.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
InternetNews August 12, 2004 Susan Kuchinskas	Google Gavel Goes Up Bidding for shares in the search provider's IPO auction opens, as the prospectus is revised still again.
Search Engine Watch October 16, 2003 Greg Jarboe	A "Fireside Chat" with Google's Sergey Brin Is Google God? When will the company finally go public? Search Engine Watch editor Danny Sullivan poses these and other questions to Google co-founder Sergey Brin.
HBS Working Knowledge April 11, 2005 Nayantara Hensel	Are Dutch Auctions Right for Your IPO? It worked for Google, but would a Dutch auction process work for your IPO? Here are some things to consider before following in the search engine's footsteps.
Search Engine Watch July 2, 2001 Danny Sullivan	Google: No IPO Imminent Following an story in the UK's Sunday Business newspaper, it was widely reported by other media outlets that Google was expecting to go public by the end of the year. The company strongly denies that this is the case...
The Motley Fool December 13, 2006 Rick Aristotle Munarriz	Leave It to Google Google sets up a trading platform for employee stock options -- Can First Bank of Google be all that far away?
InternetNews July 26, 2004 Erin Joyce	Google Sets IPO Price Range Plus, it sets some more rules for its unique auction IPO process for the long-anticipated IPO.
The Motley Fool November 22, 2005 Rick Aristotle Munarriz	Daily Double: Google The Internet's most valuable company got there the hard way: It earned it. Google is now a $120 billion company. If it were to double from here, it would mean that the stock would appreciate in market value by more than the heady gains of its brief yet brilliant trading life.
BusinessWeek November 17, 2003 Himelstein & Elgin	The Gold In Google's IPO Goes To... If Google Inc. goes public in early 2004 as planned, the Internet search kingpin easily could set a record for initial public offerings. When Google does go public, who will be the biggest winners?
The Motley Fool August 2, 2004 Alyce Lomax	Will Investors Go for Google? The search company sets up its online auction site; the time of IPO reckoning is near.
BusinessWeek December 27, 2004 Ben Elgin	Larry Page And Sergey Brin: Information At Warp Speed With Google, Larry Page and Sergey Brin turned Web search into a giant popularity contest.
The Motley Fool July 6, 2005 Rick Aristotle Munarriz	Will Google Bury Microsoft? Google keeps taking baby steps into Microsoft's turf. Microsoft doesn't appear threatened by Google's newest foray at the moment.
Knowledge@Wharton	What Is Google Worth? The prospect of uber-search engine firm Google Inc.'s considering an initial public offering seems to have Wall Street salivating. Analysts are struggling to put numbers on intangibles, while technology boosters hail the potential IPO as if it were the second coming.
The Motley Fool May 6, 2005 Tim Beyers	Is Google a Rule Breaker? First, it defied the odds to make a better search engine. Then it spurned Wall Street in going public. And then it created a whole industry helping others host paid search advertisements.
InternetNews January 5, 2004 Susan Kuchinskas	Google's Got Its IPO Banks The search engine that could IPO takes the first step, naming a bench of heavy-hitter banks to take it public.
BusinessWeek January 17, 2005 Justin Hibbard	Morgan Stanley: No Stars -- And Lots Of Top Tech IPOs The firm has perfected the long-term team approach to landing high-quality clients that are ready to go public.
InternetNews September 25, 2008 David Needle	Key Figure Dismisses 'Third Google Founder' Claim Stanford professor Rajeev Motwani, a key adviser to Google founder's Sergey Brin and Larry Page, strongly dismissed Hubert Chang's earlier claims of having helped to start Google.
Wired March 2004	The Complete Guide to Googlemania! They named their new search engine Google, for the biggest number they could imagine. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. At more than 200 million requests a day, it is, by far, the world's biggest search engine.
The Motley Fool May 12, 2004 Selena Maranjian	How Google Does It Secrecy and understatement have worked well for Google.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.