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InternetNews August 18, 2004 Susan Kuchinskas	Google Slashes IPO Price, Plans Debut Thurs. The search engine's debut, set at a much lower price than expected, is set for Thursday - after the feds sign off on its paperwork.
InternetNews August 19, 2004 Erin Joyce & Paul Shread	Google's IPO Jumps to $100 at Open The debut followed weeks of missteps, gaffes and even some investor confusion about its unique Dutch auction style.
InternetNews April 30, 2004 Susan Kuchinskas	172 Pages... and Questions Remain The nuts and bolts of Google's celebrated IPO are missing from SEC filing.
The Motley Fool August 2, 2004 Alyce Lomax	Will Investors Go for Google? The search company sets up its online auction site; the time of IPO reckoning is near.
InternetNews July 30, 2004	Google Open for Bids The search provider goes live with its IPO site... Setting rules for buying stock.
The Motley Fool May 26, 2004 Bill Mann	Going Dutch With Google The author has everything you wanted to know about the Google IPO but were afraid to ask. Sometime in the next 12 months, Google, the massive search engine company, is going to hold its initial public offering, placing a portion of company stock into the public markets.
Inc. June 2004 Bobbie Gossage	Loving the IPO Comeback Yes, business owners should celebrate Google and the rest of this year's IPO class. But the reasons why may surprise you.
The Motley Fool August 26, 2004 Roger Nusbaum	The Price Was Right for Google Despite plenty of pessimism, the market figured this one out. Google closed that first day of trading at $100. Since then it has held up reasonably well, trading between $103 and $109.
HBS Working Knowledge April 11, 2005 Nayantara Hensel	Are Dutch Auctions Right for Your IPO? It worked for Google, but would a Dutch auction process work for your IPO? Here are some things to consider before following in the search engine's footsteps.
InternetNews August 12, 2004 Susan Kuchinskas	Google Gavel Goes Up Bidding for shares in the search provider's IPO auction opens, as the prospectus is revised still again.
InternetNews August 11, 2004 Susan Kuchinskas	Google Auction Imminent The search leader gears up for the real action in its contrarian IPO.
InternetNews July 26, 2004 Erin Joyce	Google Sets IPO Price Range Plus, it sets some more rules for its unique auction IPO process for the long-anticipated IPO.
The Motley Fool July 14, 2004 Tom Taulli	How Will Google Grow? Google looks down several avenues as it pushes toward its IPO.
The Motley Fool June 23, 2004 Tom Taulli	The Google Way No doubt Google is calling the shots. Yet, not all investment banks are caving, as seen with this week's move by Merrill Lynch to opt out of the Google IPO.
The Motley Fool May 8, 2007 Tom Taulli	Bidding Online for Hot IPOs More companies are giving individual investors a shot at new shares. For smart investors, investing is still about picking solid companies, not finding a trading advantage on an IPO.
InternetNews November 16, 2007	Report: Google Preps $4.6B Spectrum Bid Google is gearing up to make a serious run at buying wireless spectrum in a Federal Communications Commission auction in January.
The Motley Fool January 7, 2004 Tom Taulli	Want a Piece of Google? The choice of investment bankers sheds some light on who gets pre-IPO shares.
InternetNews February 2, 2004 Susan Kuchinskas	Can Google Go Dutch? The search engine upstart found success providing a free and open marketplace for search advertising. Should it provide the same open access to its initial public offering?
The Motley Fool June 29, 2004 Selena Maranjian	Wall Street Ticked Off at Google More work for less payoff has many investment banks grumbling.
The Motley Fool August 17, 2004 Roger Nusbaum	Google Showered With Pessimism There may be too much doubt surrounding the big IPO.
BusinessWeek March 6, 2006 Peter Coy	The Secret To Google's Success Research is showing that Google's ad auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed.
InternetNews May 6, 2004 Susan Kuchinskas	Google IPO: Deja vu All Over Again? Are investors and the media ready to party again like it's 1999?
The Motley Fool August 6, 2004 Rich Duprey	Google's IPO Oops! The search leader forgets to register millions of shares and options, threatening its IPO.
The Motley Fool August 23, 2004 Bill Mann	Google: The Scorecard The most anticipated IPO in history has passed. After all the hype and garment rending, how'd it go?
Fast Company July 2004	Chatter From the discussion board at Google IPO Central, an independent site dedicated to the upcoming Google stock offering.
InternetNews August 20, 2004 Chris Nerney	Get Over Google To listen to some, you'd think the search-engine giant was headed for the rocks but the six-year-old company survived its Wall Street debut intact.
InternetNews December 13, 2006	It's a Google Thing: Online Auctions For Options Googleplexers will be able to sell their vested stock options as part of an innovative online auction that could give them even more cash and clout than they might find in the major markets.
The Motley Fool August 6, 2004 Bill Mann	Google: The Kato Kaelin of IPOs There's a big fuss, pomp and circumstance, but few seem to be sidling up to the bar. Google is overpriced.
InternetNews July 26, 2004 Paul Shread	Google Won't Be Cheap Google's much-anticipated IPO will be like a lot of other Internet IPOs over the years... AT&T, BellSouth, AskJeeves, Microsoft gain... CheckPoint falls...
The Motley Fool August 3, 2004 Tom Taulli	Google's Virtual Casino The Google IPO offering is a game for the pros. It's not for individual investors. Be patient, and reevaluate at the end of the year. Google may be a great company, but don't let yourself get caught up in the hype of Google's public debut.
InternetNews November 30, 2007 David Needle	Google: Full Speed Ahead on Spectrum Bid Google hopes to open up wireless spectrum with a multi-billion dollar bid.
Search Engine Watch October 24, 2003 Danny Sullivan	Google Buys Sprinks, Plans IPO In a busy financial day for Google, the company purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also revealed that an initial public offering is planned for early next year.
Financial Advisor November 2004 Alyn Ackermann	Got Google? Many advisors think the biggest IPO in recent years is a bad bet.
InternetNews August 18, 2004 Paul Shread	Google Cleared for Takeoff The SEC gives the long-awaited initial public offering from Google the green light... Intuit and Synopsis beat estimates... Strong results from Applied Materials and Network Appliance...
Knowledge@Wharton	What Is Google Worth? The prospect of uber-search engine firm Google Inc.'s considering an initial public offering seems to have Wall Street salivating. Analysts are struggling to put numbers on intangibles, while technology boosters hail the potential IPO as if it were the second coming.
InternetNews August 22, 2007 Roy Mark	Google Likely to Bid on 700 MHz Spectrum Google is still interested in participating in the January 700 MHz spectrum auction.
InternetNews November 16, 2007 David Needle	Google Steps Up Spectrum Serenade Search giant Google's mobile plans involve more than phones; the company intends to make a bid for the 700 MHz wireless spectrum the FCC is putting up for auction in January.
The Motley Fool February 20, 2004 D. Gardner & T. Gardner	Two Lessons From Buffett The fourth part of an interview with Overstock.com CEO Patrick Byrne discusses kickbacks in the traditional IPO process, and how Hambrecht's auctioning of shares is more fair. It also gives two more tips from Buffett.
The Motley Fool December 1, 2006 Joseph Khattab	Foolish Book Review: "The Google Story" This book by David A. Vise is an interesting read, but not a revelatory one. Google is so closely followed by the media that everyone already knows the story.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
InternetNews August 19, 2004 Paul Shread	Google IPO Investors Get A Break Investors who braved all the negative publicity to buy Google at the IPO price saw a nice gain for their efforts... Oil prices surge to all time high... Novell meets estimates...
InternetNews February 6, 2008	Bidding Near End in FCC Spectrum Auction? Speculation is rampant over who holds the top bid for the coveted "C" block - and whether their multi-billion dollar offer will be worth it.
The Motley Fool October 12, 2004 Rick Aristotle Munarriz	Google on Top Google is making some investors nervous when it comes to gravity.
The Motley Fool August 19, 2004 Bill Mann	Being Frugal With Google Google begins trading. Finally. If the company's value is to match its price at current levels, it has to achieve a nearly unequaled level of growth for a large company.
InternetNews December 10, 2007 Larry Barrett	NetSuite IPO Auction Under Way NetSuite on Monday said it has finally launched the auction portion of its initial public offering, giving individual investors rather than underwriters the opportunity to set its opening stock price.
InternetNews August 9, 2004 Susan Kuchinskas	Yahoo and Google Settle The search rivals jettison litigation over search engine marketing patents in favor of healthy competition.
Fast Company February 2009 Bill Barol	Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.
InternetNews January 13, 2005	Google Square with SEC Google has reached an agreement with the Securities and Exchange Commission regarding its failure to register stock options issued to employees, according to a financial document filed on Thursday.
The Motley Fool November 30, 2011 Travis Hoium	What Is a Good IPO? The success of an IPO really depends on your point of view.
The Motley Fool February 17, 2005 Rick Aristotle Munarriz	What If I'm Right? Google and Overstock aren't the only companies to have opened up the IPO process by letting lay investors in on the action. However, those companies happen to be the most successful alumni class.