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BusinessWeek
September 13, 2004
Robert Barker |
Omnicom: Investors Are Missing The Story Shares of the world's largest advertising, public-relations, and marketing services company are badly lagging. If the company were to bid for Grey Global Group, its stock might fall further -- creating an even richer opportunity for investors.   |
BusinessWeek
May 21, 2007
David Kiley |
Choosing Who Hypes Hyundai Six ad agencies battled to win over Hyundai's top brass and help them in their quest to reinvent the brand. Who was left standing? |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
CRM
June 14, 2013
Kelly Liyakasa |
Salesforce.com "Doubles Down" on Marketing The Omnicom Media Group taps cloud vendor for agency network. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
BusinessWeek
July 23, 2007
Jon Fine |
When Do You Stop The Presses? Why the San Francisco Chronicle is a candidate to exit print. |
Fast Company
July 1, 2007
Rob Walker |
Great Moments in Self-Promotion If you think being ad savvy is a modern phenomenon, think again. |
InternetNews
March 9, 2004
Janis Mara |
Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. |
Salon.com
August 30, 2000
Alicia Montgomery |
PETA on the spot The animal rights group's milk-mustached Giuliani sours critics' sensibilities. |
Search Engine Watch
October 29, 2003
Grant Crowell |
Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
The Motley Fool
February 25, 2005
Bill Mann |
A Bold Comeback for WPP We told subscribers about this company back when advertising was grim. Look at it now! |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
The Motley Fool
February 5, 2007
David Lee Smith |
Gannett Comes Out Mixed Solid increases -- until you look closer. Those with a bent toward media investing would do well to put their money in other parts of the sector. |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
Entrepreneur
January 2004
Kim T. Gordon |
Turn It Up Learn what your radio ads need to succeed, and get ready to make some noise. |
The Motley Fool
January 21, 2004
Alyce Lomax |
Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company? |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
InternetNews
June 26, 2009
Stuart J. Johnston |
Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
HBS Working Knowledge
August 22, 2012
Michael Blanding |
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
