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ONLINE
Jul/Aug 2004
Greg R. Notess |
On The Net - The New Yahoo! Search With all the changes at various search engines, Yahoo! has now risen to the top as one of the major places to look beyond Google.   |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
InternetNews
March 1, 2004
Erin Joyce |
Search Engine Strategies: Something For Everyone The 22nd presentation of the popular conference and expo about search hits the Big Apple. |
Search Engine Watch
January 27, 2009
Aaron Shear |
Breaking the Norm with Search One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Information Today
January 2003
Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
December 4, 2000
Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
ONLINE
September 2000
Bill Mickey |
When is a Billion Too Much? Some Web search engines are on the rampage to index as much of the Web as they can. When a search service finally does catch up with the entire publicly-available Web, will that database be the exclusive destination of searchers everywhere? I doubt it. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
ONLINE
Jul/Aug 2002
Greg R. Notess |
Internet Search Engine Update AllTheWeb has had a redesign and new features added... AltaVista has begun a freshness initiative to bring its entire database more up-to-date... Answer Services have been popular... AOL Search will switch from Inktomi to Google this summer... Direct Hit no longer available... etc. |
Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
InternetNews
May 6, 2005
Sean Michael Kerner |
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
August 19, 2010
Jason Tabeling |
The Growing Importance of Search Networks and Partnerships Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
PC World
August 2004
Tom Spring |
Search Tangles Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser. |
InternetNews
May 12, 2004
Sean Michael Kerner |
Marketers: Look Past Paid Search to News Search engine marketers share tips for improving placement. |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Search Engine Watch
June 16, 2004
Chris Sherman |
Google Gains in Popularity, But Will It Last? Over the past year, Google took significant market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a big threat to all of the major search engines. |
Search Engine Watch
February 3, 2009
Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. |
Search Engine Watch
September 27, 2005
Danny Sullivan |
End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
September 12, 2001
Danny Sullivan |
Finding Disaster Coverage At Search Engines Following the unprecedented terrorist attack on the United States today, web users turned en masse to search engines for information. It took those services some time to adjust to the demand, but as the day progressed, many came up to speed... |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
AFP eWire
October 20, 2008
Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
ONLINE
Sep/Oct 2004
Greg R. Notess |
Internet Search Engine Update Ask Jeeves added indexed PDF files to its results... For Internet Explorer users, Ask added a "binoculars preview"... Gigablast has been busy expanding its database size... Google is now indexing the text content of Flash files... etc. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
January 13, 2005
Chris Sherman |
Yahoo & MSN Closing the Google Gap While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage. |
InternetNews
May 5, 2005
Sean Michael Kerner |
MSN Search Share Anyone's Guess Is MSN gaining or losing search share to Google in North America? It depends who you ask. |
Search Engine Watch
October 25, 2010
John Greer |
Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
BusinessWeek
November 3, 2003
Ben Elgin |
Sharpen Your Internet Search All search engines are not equal. Knowing where and how to make your queries can help you avoid ads and get exactly the information you want -- fast. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Searcher
March 2001
Richard Wiggins |
Behind the Screen: Google, Disintermediation, and the Palm Beach Ballot When art meets design, the question always arises of whether form follows function. But good designers care a great deal about whether a given design --- for a ballot, or the radio controls in a Lexus RX-300, or a Web form --- misleads users... |
Search Engine Watch
April 28, 2004
Chris Sherman |
Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
