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InternetNews January 6, 2004 Zachary Rodgers	Interactive's New Year, Part 2 More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring.
InternetNews December 30, 2003 Janis Mara	Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant.
Search Engine Watch June 28, 2004 Danny Sullivan	Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
Search Engine Watch March 18, 2004 Shari Thurow	Kanoodle Joins Contextual Advertising Fray Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews January 7, 2004 Janis Mara	Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually.
InternetNews December 18, 2003 Zachary Rodgers	Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model.
Search Engine Watch November 25, 2003 Catherine Seda	Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
InternetNews April 1, 2004 Susan Kuchinskas	The Red, White and Blue of Spam Nothing has changed since the Federal Can-Spam Act became law except that more of it seems to becoming from the U.S., according to one industry player's report.
Search Engine Watch October 7, 2004 Catherine Seda	Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
New Architect February 2003 Amit Asaravala	What Advertisers Want Selecting high-performance ad formats for your site
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
InternetNews August 2, 2004 Susan Kuchinskas	Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results.
InternetNews February 25, 2008 Kenneth Corbin	Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification.
InternetNews February 5, 2004 Susan Kuchinskas	SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
InternetNews January 14, 2004 Zachary Rodgers	The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.
InternetNews January 8, 2004 Janis Mara	MSN's New Appeal to Users and Advertisers In its latest version, the ISP goes for user experience, but it's giving advertisers new goodies, too.
CRM October 2013 Maria Minsker	Digital Advertising Gets Personal How to improve customer engagement with real-time marketing.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Fast Company August 2004 Alison Overholt	Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.
InternetNews May 21, 2009 Michelle Megna	Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
The Motley Fool July 25, 2007 Rick Aristotle Munarriz	TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients.
PC Magazine March 11, 2004 Michael J. Miller	Fixing the E-Mail Mess I understand the appeal of "fighting spam with spam," but the practical implications are staggering.
Search Engine Watch May 11, 2006 Jennifer Slegg	What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
Search Engine Watch August 5, 2002 Danny Sullivan	Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
InternetNews March 9, 2004 Janis Mara	Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR.
InternetNews December 19, 2003 Zachary Rodgers	One in Ten Local Searches Commercial in Nature Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity geo-targeted online advertising.
Search Engine Watch April 10, 2008 Levy Cohen	Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site.
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
BusinessWeek May 8, 2008	How Will Microsoft Snare Digital Ads? Microsoft's Kevin Johnson talks about where the software king's online business is headed now that its proposed Yahoo deal is off the table
InternetNews January 27, 2004 Janis Mara	Costs of Blocking Legit E-Mail To Soar Erroneously blocked e-mail will cost marketers about $419 million in 2008.
InternetNews January 14, 2004 Pamela Parker	AOL Reshuffles (Again) to Position for Ad Recovery The online service forms an ad sales division charged with capitalizing on growth opportunities.
InternetNews June 2, 2009 Michelle Megna	Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
InternetNews July 10, 2009 Kenneth Corbin	Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content.
InternetNews June 9, 2004 Zachary Rodgers	The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games.
Search Engine Watch July 28, 2004 Grant Crowell	Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign?
CRM November 2011 Leonard Klie	Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016.
Search Engine Watch October 14, 2003 Danny Sullivan	New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing.
InternetNews July 24, 2007 Nicholas Carlson	AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network.