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Entrepreneur May 2004 Geoff Williams	The Next Generation They're your customers and maybe even your employees. Meet the millenials.
Registered Rep. October 31, 2014 John Kador	The Millennial Mindset Millennials are today's largest-growing demographic and poised to take over as investors, consumers and leaders.
CRM April 2010 Lauren McKay	Generation Green Why Gen Y and the Millennials are greener than you'll ever be.
AFP eWire December 21, 2010	How the Young Give A new report suggests that "Millennial" donors (adults born since 1981) have different approaches to giving, and suggests ways to adapt to a more connected and global-minded generation.
Financial Advisor May 2011 Frederick & Simonoff	Perceived Danger After watching two market meltdowns, Generation X and Y are confused and see themselves as savers, not investors.
Job Journal January 27, 2008 Penelope Trunk	Brazen Careerist: Gen Y Transforming Workplace Generation Y is bringing profound change to business as usual.
CRM August 19, 2011 Leonard Klie	Millennials Study Provides New Data on Media, Shopping and Social Habits The generation is heavily influenced by peer support for shopping decisions, according to the research.
Fast Company Manila Austin	5 Myths About Millennial Consumers Despite the seemingly endless supply of articles and discussions about Millennials, the truth is that, like any generation, they are more than the sum of their stereotypes: creative, hyper connected, lazy, narcissistic.
CRM February 2012 Judith Aquino	Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
CRM February 2012 Leonard Klie	Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
AFP eWire March 24, 2008	Are Tech-Savvy Millenials the New Voice of Philanthropy? It's a pretty good assumption that Millennials, also known as Generation Y-born in 1982 and after, show strong promise to be the next great civic-minded generation.
CRM February 2012	What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways.
AFP eWire September 20, 2011	Civic Engagement: By the Numbers People who are more socially connected are also more likely to engage in service activities, including volunteering and group involvement. Here is a look at the levels of civic engagement in the U.S. between 2008 and 2010.
BusinessWeek November 13, 2008 Geoff Gloeckler	The Millennials Invade the B-Schools They're pursuing MBAs to change the world, but first they're forcing business schools to make changes in order to accommodate them.
CIO September 17, 2012 Tom Kaneshige	CIOs Look Ahead: Millennials, Consumer Tech and the Future The newest wave of workers, known as Millennials, are demanding technology freedom and a blurring of the work-life line through social media and personal mobile devices. Here's how CIOs can give Millennials what they want without relinquishing control.
Foundation News & Commentary Jan/Feb 2006 Sharna Goldseker	Beyond Duty and Obligation The more a family can see that "involving the kids" does not merely mean adding children to an existing foundation system but shifting the paradigm to become multigenerational philanthropy, the better prepared they will be for the next phase of their foundation's evolution.
Entrepreneur March 2009 Chris Penttila	How to Manage Generational Dynamics Gen Xers, Gen Yers, Millennials and Boomers are all working alongside each other. But how do you get them to work well together?
CRM November 2006 Marshall Lager	X Ways Generation X's consumer identity isn't easy to pin down, but a large aspect of successful selling to this crowd involves clarity, honesty, and open communication.
Registered Rep. November 14, 2011 Susan Konig	NOT My Generation: How to Manage Multiple Generations of FAs A 2010 survey by Lee Hecht Harrison, a Woodcliff, N.J., career management firm, found that over 60 percent of employers surveyed said they were experiencing substantial tension between employees of different age groups.
Bank Systems & Technology July 1, 2009 Maria Bruno-Britz	Generational Differences, Budgets Challenge Banks' Leadership Growth Initiatives Training staffers to become future leaders of organizations takes on a new dimension as banks seek to adapt to generational needs and strict budgets.
Entrepreneur April 2007 Mark Henricks	Young Guns Hiring millennials has its advantages -- just keep it from backfiring.
CIO August 5, 2013 Tom Kaneshige	CIOs Need to Push BYOD Policies to Lure Millennials If you hope to attract GenY technology professionals, your IT strategy better include a bring-your-own-device plan that plays to the strengths of this tech-dependent generation.
Pharmaceutical Executive September 1, 2005 Stan Striker	Sales Management: The X Factor Pharmaceutical companies are developing incentive programs to keep Gen X sales reps motivated and productive.
Food Processing August 2007 Barbara Katz	Focus On: Generation Y In response to stress and packed lives, Gen Y has two key emerging areas of nutritional interest: energy and immunity.
BusinessWeek August 14, 2008 Liz Ryan	Managing Generation Y Instead of sneering at our youngest workers, let's keep an appreciative eye on them.
Financial Planning February 1, 2007 Elizabeth O'Brien	White Paper Asset Allocation Across the Generations: Despite the fact that their current portfolio allocations are similar, gen Xers and baby boomers reported a difference in how they expect their asset allocations to look once they enter retirement.
Wired May 19, 2008 Louis Rossetto	In a Letter to His Kids, Wired's Founding Editor Recalls the Dawn of the Digital Revolution Back in 1993, we had only the slightest glimmer of what the Internet would eventually become. But we had a very clear idea what Wired was supposed to be about: the people, companies, and ideas driving the Digital Revolution.
Job Journal January 31, 2010 Penelope Trunk	Brazen Careerist: A New Age of Leadership A new dynamic for the next generation of leaders in the workforce.
Bank Technology News July 2008 Anthony Malakian	Generation N(Y)xt Although Generation Y has been called the "DotNet Generation" members appear more suspicious of Internet banking than Gen Xers.
AFP eWire May 13, 2013	#GivingUnderTheInfluence, aka, How to Influence the Next Generation of Giving On April 24, four panelists gathered to discuss their views on employee engagement in a digital culture. They shared their own troubles and triumphs with next-generation giving and gave guidance on how to bridge the gap of giving.
Salon.com October 9, 1999 Holly J. Lebowitz	Lost and found Why America's 80 million-strong Generation X may be losing its religion but finding its soul.
Fast Company March 2006 Andrew Zolli	Demographics: The Population Hourglass The United States of 2016 will find itself in the throes of demographic shifts that will upend our political, economic, and technological priorities and redefine our markets.
BusinessWeek August 14, 2008	Generation Gaps: What's Eating Gen X Readers provides examples about being sandwiched between boomers and yers in the workplace.
Financial Planning December 1, 2010 Donald Jay Korn	Youth Movement Some planners are taking steps to maintain their client and asset bases. They are building a stream of clients who are in their mid-thirties to their mid- forties now. These individuals may be about to hit their peak earning years, and they will be high-net-worth individuals in the future.
Fast Company October 1999 Katharine Mieszkowski	Generation ##@*##@!! A new book on workplace tensions among four generations -- veterans, boomers, Xers, and nexters -- explains why it's so difficult for all of us to get along. So do you have a problem with that?
Pharmaceutical Executive October 1, 2014 William Looney	Youthquake You may not realize it, but the demographic "youth skew" in America is shaping healthcare and that's a good thing.
AskMen.com March 27, 2013 Chris Aung-Thwin	Is Gen Y Spoiled? People are slagging on millennials for not getting their act together, but the truth is that our economic reality is much more difficult than 20 or 30 years ago.
CIO May 3, 2009 Stephanie Overby	Growing Gen-Y Leaders Why you need to give your millennials real leadership responsibilities.
On Wall Street September 1, 2010 Bill Willis	Talking 'Bout The Generations As the traditionalists face the sunset and boomers embrace retirement, it seems essential that brokerage firms and their advisors turn their focus to Generations X and Y.
The Motley Fool March 16, 2004 Dayana Yochim	The Kids Aren't Alright Financially, they're cooked. Debt levels and bankruptcy are at record highs. Jobs are going overseas and the government might not be able to foot the future generation's retirement tab. Yet the newest entrants into the work force balk at the curmudgeonly savings attitudes of their elders. Kids these days don't know how bad they have it.
On Wall Street July 1, 2013 Mason Braswell	Generation W(on't Be Able to Retire) The conversation about millennials retirement is just beginning.
Prepared Foods January 2008 Rita Negrete	Generational Marketing Restaurant patrons have never been more diverse, and marketing methods used to reach the different consumer bases must speak to individuals' needs.
Entrepreneur August 2004 Joanne Cleaver	Management Buzz 08/04 Hiring ex-employees as consultants, Millenial workers, and more.
HBS Working Knowledge August 2, 2007 Jim Heskett	How Will Millennials Manage? As managers, how will Gen Yers shape organizations of the future?
AFP eWire September 16, 2013	Surprises abound in 2013 Next Generation of Canadian Giving Study The 2013 Next Generation of Canadian Giving Study reveals the charitable giving and communication preferences of four generations of Canadian donors: Gen Y, Gen X, Baby Boomers and Civics.
Investment Advisor April 2007 Marlene Y. Satter	An Area of Concern? Financial advisors need to make sure their female Gen X clients are adequately insured, according to a survey.
CRM November 1, 2005 David Myron	Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy.
The Motley Fool June 27, 2006 Dayana Yochim	The Kids Aren't Alright Here is a look at the financial attitudes of kids these days and some advice on how they can survive the real world financially intact.
Job Journal May 10, 2009 Penelope Trunk	Brazen Careerist: When Generation y Takes Over Workplace and management changes likely from Generation Y.
Financial Advisor November 2012	Majority Of Gens X And Y Expect To Retire Before 65 Among people more than 10 years away from retirement a majority of both Gen Xers and Gen Yers expect to retire before age 65, while only a minority of young baby boomers believe they'll be able to call it a day before 65.