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CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.   |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
November 3, 2003 |
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
April 1, 2008 |
The Pulse How Does Your Company Handle its CRM Solution? |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
July 2003
Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
August 10, 2010
Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
May 2003
Frederick Newell |
Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt. |
CRM
May 2003
Ginger Conlon |
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. |
CRM
October 18, 2004 |
The Pulse: In 2005 we Plan to... A chart summarizing in what direction companies plan to move regarding CRM spending. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
March 3, 2003
Ginger Conlon |
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. |
CRM
September 2004
Britt et al. |
The 2004 Market Leaders CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry. |
CRM
September 1, 2004 |
Who's Who in CRM In May CRM magazine presented the first installment in a list of some of the industry's key players. This month we continue that recognition with a look at executives from StayinFront. |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
Bank Technology News
May 2002
David Rountree |
Meandering through the Commonsensical Middle Customer relationship management has a few inherent disadvantages in maintaining its good name. With CRM, data quality is job No.1. Training must be a close second... |
CRM
March 3, 2003
Ginger Conlon |
Take My Advice, Please Several CRM industry executives answer the question: If you could give one piece of advice to CRM project leaders, what would it be? |
CRM
November 2004
Barton Goldenberg |
Who Really Owns the CRM Initiative? The battle between business and IT for control of users' desktops. |
CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM
January 2, 2004
Ginger Conlon |
Great Service Is Your Call There is no CRM success without communication. |
CRM
August 2, 2004
Chris Selland |
Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
June 2003 |
A Slice of the Good Life March 18, 2003. Just another day. Or was it? To those in the CRM industry it was one more opportunity to improve customer service, streamline CRM processes, and build revenue. We hit the road that day and shadowed people throughout the United States who are immersed in CRM. |
CRM
March 2003
Ginger Conlon |
Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be? |
CRM
March 2003
Ginger Conlon |
A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
September 1, 2006 |
The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
May 2004
Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |
CRM
April 1, 2004
Ginger Conlon |
Midmarket Mavericks Companies in the segment have a bigger choice of better products with improved services. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
InternetNews
December 28, 2010 |
Software Year in Review: Top CRM Stories of 2010 When it comes to the popular topic of CRM, Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's most popular articles. |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
CRM
July 2004
Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM
January 2004
David Myron |
The Customer-Centric Enterprise True CRM is creating an organization that revolves around its customers. But not just for customers' sake -- for the good of the company as well. |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM
August 2, 2004 |
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. |
CRM
April 2008
Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
