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HBS Working Knowledge
July 7, 2003
Bronwyn Fryer
Happy Tales: The CEO as Storyteller If you want to motivate your employees, tell them a story, but not just any story. A Harvard Business Review conversation with screenwriting coach Robert McKee. mark for My Articles similar articles
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Nothing Ventured If you want to gauge the balance of power between Silicon Valley entrepreneurs and venture capitalists, sometimes you have to read between the lines... mark for My Articles similar articles
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July 5, 2013
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Five New Rules of B2B Customer Storytelling In an attention economy, customers desire an emotional approach. mark for My Articles similar articles