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October 23, 2015
Leonard Klie |
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.   |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM
May 14, 2015
Oren Smilansky |
IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers Partnerships and integrations aim to make the Marketing Cloud more practical for teams. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
CRM
September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
May 13, 2015
Oren Smilansky |
IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging. |
Information Today
December 16, 2014 |
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service. |
CRM
September 12, 2013 |
IBM Customer Experience Lab Reveals New Products IBM's innovations center on mobile, social, cloud, and big data initiatives. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
May 19, 2011
Brittany Farb |
Marketing Industry Migrating to the Cloud IBM study shows companies increasingly adopting cloud-based marketing solutions. |
CRM
May 1, 2014
Maria Minsker |
Oracle's Mark Hurd Talks Integration at Official Marketing Cloud Unveiling The new platform promises to tie together all of Oracle's recent acquisitions. |
CRM
June 9, 2015 |
IBM Launches Digital Experience on Cloud IBM has teamed with Portico Consulting to release a new cloud service for customer experience. |
CRM
January 20, 2014
Maria Minsker |
IBM Commits $1.2 Billion to Expand Its Cloud Network The investment doubles the data centers running on SoftLayer architecture. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
January 10, 2014
Leonard Klie |
IBM Invests Over $1 Billion in Watson for Analytics and Big Data IBM's Watson supercomputer now has its own group within IBM and a budget of $1 billion to grow its technology and partner ecosystems. |
CRM
October 14, 2011
Leonard Klie |
SugarCRM Harnesses the Power of IBM SmartCloud Sugar 6 becomes the first CRM product available through IBM's software-as-a-service platform. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
InternetNews
August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
Insurance & Technology
September 22, 2009
Nathan Conz |
IBM To Acquire Customer Analytics Services Firm IBM has announced an agreement to acquire RedPill Solutions, a specialist customer management services firm. |
InternetNews
February 4, 2010 |
Air Force Taps Big Blue for Cloud Project IBM will embark on a 10-month project with the Air Force to build a secure, high-level defense network in the cloud. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
The Motley Fool
October 29, 2011
Tamara Rutter |
Why You Should Buy These 2 Tech Titans Today Two stocks that missed estimates that are worth buying today. |
InternetNews
April 19, 2011 |
IBM Kicks Off First Quarter With Strong Results IBM exceeds expectations and raises outlook for the full year. |
InternetNews
March 19, 2010
Larry Barrett |
IBM Teams With Assurant for Call Center Offering Big Blue is dialing up customer service with a new algorithm-based technology developed with Assurant that aims to improve the quality of customer service at call centers. |
InternetNews
April 7, 2010 |
IBM PureScale in New Business Analytics Push A combined server and software solution aims to take on Oracle and Sun's Exadata offering. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
March 14, 2011
Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
InternetNews
June 15, 2009
Alex Goldman |
IBM's Cloud Computing Starts With Developers IBM's CloudBurst and Smart Business products recognize that today's businesses focus on developing and deploying software fast, cheaply, and with as few bugs as possible. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
InternetNews
September 1, 2010 |
IBM Talks Up Enterprise Cloud Plans, Benefits IBM drops details on its efforts to build and buy cloud products and services tailored for for uses like compliance, collaboration and communications across an array of industries. |
CRM
July 18, 2014
Leonard Klie |
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility IBM and Apple will collaborate on a number of industry-specific mobile applications and bring more Apple iOS devices to the business world. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
January 17, 2012 |
IBM Brings Analytics to Social Business Organizations can now apply analytics to the social business initiatives. |
The Motley Fool
July 28, 2010
Gabriel Perna |
IBM Top-Rated in Cloud Offerings IBM's experience and diverse supports have helped its success in the cloud. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
The Motley Fool
April 17, 2009
Dave Mock |
3 Reasons to Be Bullish on IBM Among many others, here are three big causes to be optimistic about Big Blue. |
InternetNews
June 16, 2010 |
Cloud Computing a Focus of New IBM Software Lab IBM's largest software development facility in North America will focus on cutting edge technologies including cloud computing, mobile and enterprise applications. |
InternetNews
November 16, 2009 |
IBM Rolls Out BI for Private Clouds Smart Analytics Cloud will provide more than a petabyte of data to its 200,000 employees. |
Insurance & Technology
April 15, 2009
Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
September 7, 2012
Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
