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Insights Matter, the Data Proves It Look to uplift modeling to predict customer actions.   |
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The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
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Leveraging the Power of Personalized Video Bridge the gap between CRM systems and successful customer engagement. |
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May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
HBS Working Knowledge
November 11, 2013
Dina Gerdeman |
A Smarter Way to Reduce Customer Defections Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurelie Lemmens explains how to find them. |
HBS Working Knowledge
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James Heskett |
Should Managers Bother Listening to Predictions? Recent books by Nate Silver and Nassim Nicholas Taleb provide insights on how predictions work (or don't), leaving us to wonder, should we use predictions at all when planning for the future? |
CRM
October 22, 2015
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6 Things You Should Know About Customer Success Paying extra attention to current customers will help prevent churn -- and turn them into promoters of your business. |
