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CRM
December 11, 2015 |
RhythmOne Expands Partnership with TapInfluence The partnership works to further expand influencer marketing.   |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
CRM
July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
CRM
March 29, 2012 |
StrongMail Adds Pinterest Sharing to Customer Acquisition Solution StrongMail's referral marketing platform now allows consumers to share images via Pinterest. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
June 25, 2015
Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
CRM
April 2015
Maria Minsker |
Fox Entertainment Engages Twitter Audiences with Speakr The company turned to the platform's influencer community to generate buzz for a movie's premiere. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
October 27, 2015 |
Cision Upgrades PR Edition Influencer Marketing and Global Insights Tools Premium data from Gorkana, influencer searching, social dashboards, Google Analytics, and 50 other features now available |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
CRM
July 1, 2010
Filiberto Selvas |
Fishing Where the Fish Are (with Your Influencers' Help) The peer influencer in the era of the social operating system and the distributed online community. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
Fast Company
Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. |
CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
Search Engine Watch
May 9, 2011
Guillaume Bouchard |
6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. |
Search Engine Watch
May 3, 2010
Nathan Linnell |
Social Media Influence on Consumer Behavior Steps marketers should take to gain influencer status in social media channels. |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
Search Engine Watch
September 20, 2010
Jason Cormier |
The New Business Intelligence of Social Media Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI. |
Registered Rep.
April 17, 2014
Britton & Leonhardt |
Top 10 Most Influential IBDs on Social Media As consumers increasingly turn to social media to shape their perception of a company or brand, advisors should be aware of their firm's social media footprint. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Pharmaceutical Executive
September 1, 2010 |
Where Prescribing Oncologists Go for Their Information, and Why Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events. |
InternetNews
September 28, 2007
Nicholas Carlson |
On Influencers, Armani and Burma Do New Age marketers have it all wrong?... Georgio Armani is making his brand available in Second Life...The generals who run Burma's government today cut public access to the Internet.... |
