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4 Ways to Maximize CRM Data If your organization is not regularly revisiting how it captures, tracks, and manages data, even good data can turn into garbage very quickly   |
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July 2014
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IBM Smarter Commerce Summit: IBM Attends to the Customer Experience Smarter Commerce Summit shows companies that moments matter. |
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August 2015
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Spring Events Yield Web Trends for SMBs Digital touch points -- and digital wallets -- lead the way |
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May 15, 2014
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IBM Smarter Commerce: How to Create Moments That Matter Market-leading companies are focusing on CXM, not CRM. |
CIO
July 15, 2005
Michael Fitzgerald |
Magical History Tour Museums are using new technology to provide interactive maps, personalized guided tours, instant messaging and location tracking features on specially designed handhelds. |
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March 2011
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Hotels Go Mobile for a Better Stay Properties create apps to reach prospective guests and the ones they have |
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March 2014
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On the Scene: NRF's Big Show Harnessing technology to improve the retail experience. |
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June 2015
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Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
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April 2015
Brent Leary |
SMBs See Strength in Intimacy Context relevancy transforms interactions into experience. |
InsideFlyer
July 2010 |
Cover Story We speak with ezRez, Cathay Pacific, GHA Discovery, Hyatt Gold Passport and Stash Hotel Rewards about their programs for travelers. |
CRM
May 2014
David Myron |
4 CRM Data Trends to Address Today's businesses are becoming more data dependent than ever before. The problem, however, is that collecting more data doesn't make a company smarter, understanding the data does. But the latter is easier said than done. |
CRM
April 2013
Woody Driggs |
A Call for B2C Treatment in a B2B World Take time to re-examine your business practices. Leaders who embrace experience engineering can deliver consistently satisfying customer experiences that improve performance and drive profitable growth. |
CRM
September 2013
Eric Barkin |
Retailers' Next Biggest Threat In a showrooming world, more foot traffic does not equal more business. |
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November 2014
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More E-Commerce Experiences Are in Store New technology enables retailers to bridge the physical and digital divide for the holiday shopping season |
CRM
September 2015
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Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions |
CRM
April 15, 2011
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Mobile Commerce: It's More Than Just an iPhone App Mobile truly has created an "always on" society, where people are online and accessible 24 hours per day. Do you understand what mobile means for your business? |
CRM
November 2012
Leonard Klie |
Cross-Channel Design Can Be Transformational Companies today must deliver cohesive experiences across multiple touchpoints. |
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May 2010
Lior Arussy |
Putting the 'Self' in Self-Service 2.0 The real revolution is enabling customers to define their own interactions. |
InsideFlyer
September 2011 |
60 Seconds with Peter Gorla, Vice President & CMO of Voila Hotel Rewards A conversation with Peter Gorla, Vice President & CMO of VOILA Hotel Rewards, which offers an alternative to big hotel chains, about this rewards program. |
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May 9, 2011 |
Good Service is Good Business U.S. consumers are willing to spend more with companies that get service right, according to an American Express survey. |
Entrepreneur
July 2003
Kim T. Gordon |
Cross-Training Join the multichannel marketing revolution, and get ready to pump up your sales. |
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June 2005
Alexandra DeFelice |
A Century of Customer Love Nordstrom is the gold standard for customer service excellence--and, amazingly, word of mouth is its primary marketing tool. |
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October 2015
Robert Wollan |
Become a Multispeed Organization In today's landscape, you need to find the right mix of traditional and digital |
Fast Company
May 2000
Cheryl Dahle |
Museums with a Mission What's the purpose of a museum? The old answer: to house and to display dead stuff -- the museum as mausoleum. The new answer: according to designer Ralph Appelbaum, to experience life and learning. He creates museums with a mission. |
Fast Company
Jackie Snow |
The Final Pieces Of The 9/11 Memorial Museum: Visitors, Their Stories, And Rooms That Listen Like all museums, the 9/11 Memorial Museum will tell visitors a story. Unlike most places, however, rooms in this building will also listen to memories. |
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May 15, 2004
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How REI Scaled E-Commerce Mountain Outdoor equipment retailer, REI, demonstrates how its website functions as a sales channel that complements its physical stores. |
CRM
April 4, 2014
Martin Schneider |
Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers. |
CRM
June 1, 2009
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The 5 Phases of Social Experience The social Web is about to evolve - again. Are you ready to evolve, too? |
InsideFlyer
December 2013 |
60 Seconds with Jeff Low, founder and CEO, Stash Hotel Rewards Stash Hotel Rewards initially focused on hotels in San Francisco, New York and Seattle and has now expanded to other cities in the U.S. We spoke with Jeff Low, founder and CEO. |
CRM
May 2, 2005
Colin Beasty |
Required Reading: Nordstrom's Class of Service An interview with Robert Spector, author, along with Patrick McCarthy of The Nordstrom Way to Customer Service Excellence on why many companies only have an inkling of what Nordstrom really is, yet they all say they want to be the Nordstrom of their industry. |
CRM
June 2011
Leonard Klie |
Post While You Shop or Eat Smartphones allow consumers to share their in-store experiences moments after they happen. |
The Motley Fool
December 6, 2004
Rick Aristotle Munarriz |
Disney's Brilliant Hike Disney raises its one-day admission price in Florida, but that's not the only thing that it's raising -- its annual dividend is up, too. |
