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CRM
October 2015
Oren Smilansky |
On the Scene -- CRM Evolution: CRM Is Evolving Toward the Internet of Things As companies gear up for an ecosystem of connected devices, they must evolve their technologies to accommodate the demands of customers   |
CRM
April 2014
David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement. |
CRM
August 19, 2014
Maria Minsker |
CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies. |
CRM
October 2015
Paul Greenberg |
Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
August 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective, Part 2 Brace yourself: Mobility, social CRM, and wearables will create new challenges -- and opportunities |
CRM
August 21, 2013
Leonard Klie |
CRM Comes of Age in the Age of Moneyball CRM Evolution panelists uncover the need to use CRM for more than just selling tickets. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
August 10, 2010
Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
March 8, 2012 |
Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. |
CRM
November 18, 2011 |
New Maximizer CRM 12 Goes Mobile and Social New release also contains expanded business intelligence functionality. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
CRM
October 2010
Lauren McKay |
A CRM Showdown in Times Square Executives from four of the industry's top vendors share the same stage - but not the same views. |
CRM
June 2, 2011
Brittany Farb |
SaaS CRM Deployments Fuel Competition Researchers rate Microsoft and Salesforce.com as leaders within the Value Matrix, while Sage and SAP are ones to watch. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
December 1, 2010
Lauren McKay |
How Social Are Social CRM Vendors? Evoke CRM study ranks the most social CRM companies on the Web. |
CRM
November 15, 2004
Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
Search Engine Watch
January 19, 2011
Jacob Morgan |
Understanding Your Social Customer Engagement Scenario These four stages of social customer engagement will give you a general overview or framework for where your company is today, and where it needs to go, when it comes to social CRM. |
Search Engine Watch
October 14, 2010
Jacob Morgan |
5 Social CRM Myths, Busted Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and meet business objectives around the evolving needs of your social customers. |
CRM
January 2016
Oren Smilansky |
How to Craft a Clear and Effective CRM Strategy Guidelines for tackling some of the common barriers on the road to CRM nirvana |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
February 21, 2014
Jeremy Roche |
3 Tips for Creating a Customer-Centric Business Connect back-office and front-office functions to enable a broader customer view. |
CRM
August 14, 2012
Judith Aquino |
The Future of CRM According to Vendors Execs share thoughts on customer trust, brand experience, and social CRM. |
CRM
August 1, 2003
Ginger Conlon |
What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value. |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
CRM
February 2014
Paul Greenberg |
CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key. |
CRM
April 22, 2015
Leonard Klie |
SugarCRM Introduces Sugar 7.6, Bringing Process Management into CRM The latest release helps companies automate complex customer interactions. |
CRM
April 1, 2008 |
destinationCRM Dashboard: April 2008 Social Networking Permeates Customer Service Solutions... CRM Best Practices Aren't Practiced... At Your Service... etc. |
CRM
June 30, 2010
Lauren McKay |
7 Surf Atop the Forrester Wave of CRM Suites for Large Organizations For large organizations, there are myriad product choices in the CRM suite arena to choose from, 18 of which Bill Band sifts through in his annual "Forrester Wave: CRM Suites for Large Organizations" report. |
CRM
December 9, 2011
Patrick Dorsey |
Social CRM Changes More Than Your Data With social media boosted by social CRM, companies engage and develop relationships with customers. |
CRM
March 2015 |
The 2015 CRM Service Leaders: Customer Case Management Customer case management remained "core to support operations" in 2014, according to John Ragsdale, president of technology and research for the Technology Services Industry Association |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
August 20, 2013
Maria Minsker |
At Day Two of CRM Evolution, Social CRM Takes Center Stage Social CRM should be about people, not technology. Companies should avoid isolating social media as strictly a marketing tool and instead incorporate it more seamlessly into sales and service. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
InternetNews
February 20, 2009
Richard Adhikari |
Can Oracle's CRM Moves Make Waves? The tough economy and the lure of big bucks may be behind push into on-demand CRM. Is Salesforce.com feeling the pressure? |
CRM
May 2015
Leonard Klie |
At Microsoft Convergence, Dynamics CRM Gets a Major Overhaul for 2015 Microsoft's user conference highlights product launches and integrations around its CRM line. |
CRM
January 2015
Marshall Lager |
Where Does CRM Go from Here? We ask the experts where the industry is headed in the new year. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
May 12, 2015
Jeff Foley |
Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach. |
CRM
September 17, 2015
Leonard Klie |
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce New Salesforce product launches bring data from multiple sources into common Salesforce apps. |
CRM
July 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective Technology has changed everything but this: People are still the name of the game |
CRM
December 2010
Lauren McKay |
Sifting Through the Rubble Oracle's massive annual gathering garners a lot of press -- both good and bad |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
January 24, 2014
Steve McIntosh |
The Unified Future of Small Business CRM CRM is only as effective as its users and the information they create. |
CRM
April 4, 2014
Martin Schneider |
Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers. |
InternetNews
March 30, 2011 |
Salesforce.com Pays $326 Million for Radian6 Salesforce.com acquires social CRM vendor in an effort to boost social media monitoring. |
CIO
February 23, 2015
McNabb & Leaver |
Customers Should Be at the Center of the CIO's Agenda CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
CRM
April 30, 2014
Sarah Sluis |
SugarCon Day 2: CRM for the Customer and the Employee How to align CRM so it meets the needs of both. |
