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CRM
November 6, 2015
Neustar to Acquire MarketShare The $450 million acquisition of MarketShare strengthens Neustar's marketing analytics capabilities. mark for My Articles similar articles
CRM
April 14, 2015
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. mark for My Articles similar articles
CRM
November 11, 2015
Adobe Launches Audience Marketplace Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data. mark for My Articles similar articles
CRM
January 13, 2012
Rich Flek
Harnessing the Power of Social Media Are you prepared to meet the challenge? mark for My Articles similar articles
CRM
October 7, 2011
Tim Suther
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. mark for My Articles similar articles
CRM
July 12, 2013
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. mark for My Articles similar articles
CRM
November 18, 2015
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. mark for My Articles similar articles
CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
CRM
December 5, 2014
Grant Halloran
Overcoming Your Big Data Fears Five steps to put marketers on the right path. mark for My Articles similar articles
CRM
February 9, 2015
Maria Minsker
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles