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CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.   |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Fast Company
David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it? |
BusinessWeek
November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising. |
InternetNews
September 22, 2009 |
Facebook Finally Kills Beacon, Teams With Nielsen The new move aims to help the social networking giant better monetize its audience. |
CRM
September 2012
Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
Fast Company
John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
InternetNews
April 1, 2008 |
CareerBuilder, Facebook in Job Ads Venture Internet jobs site CareerBuilder.com is teaming with Facebook to help clients run job-recruiting campaigns within the popular online social network. |
InternetNews
February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics. |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
Fast Company
Neal Ungerleider |
Wix Is Debuting A New Web Editor, With Some Help From Facebook Wix, the popular website building and hosting service, rolled out a new version of its web design platform on Wednesday -- with a bit of borrowed DNA from Facebook. |
The Motley Fool
August 21, 2010
Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
Fast Company
Erin Schulte |
The Thumb-Stopping Moment: Tips From Facebook For Advertising On Facebook So what advice does Facebook have for companies wanting to improve their mobile or Facebook advertising? |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
Fast Company
David Lumb |
The Other Shoe Drops: Facebook May Soon Host News Sites' Content Inside Facebook Facebook is more interested in hosting the things media companies make than just spreading them and it sees Facebook-hosted video as an example of the solution. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
| AskMen.com |
The New Facebook? Google is unveiling a new "Google Buzz" feature that sets up a face-off with Facebook. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
InternetNews
September 7, 2006
Nicholas Carlson |
Facebook Faithful Protest Changes Many of the 9 million users that make up Facebook are unhappy that the site has changed a bit. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
The Motley Fool
February 11, 2009
Tim Beyers |
Why I Like Facebook More Today Facebook adds a "Like" button. The more you rate content, the more Facebook knows about you. And the more it knows about you, the better it gets at knowing what polls to invite you to participate in, and what ads to show you. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
IEEE Spectrum
June 2011
Mark Anderson |
Six Billion Friends? Facebook's growth has been explosive, but not everywhere |
Search Engine Watch
April 7, 2011
Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
InternetNews
September 30, 2009 |
Facebook Connect Charges Forward The social networking giant moves on two fronts to extend its reach. |
InternetNews
February 17, 2009
David Needle |
Experts: Facebook Must Rethink TOS Stance Facebook downplays the impact of changes to its Terms of Service - but analysts and a growing number of users say it needs to do more. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
InternetNews
July 16, 2009 |
Facebook Talks Ad Tech for Devs, Hits 250M Users Social networking giant Facebook has rolled out a new set of ad-targeting technologies to better help developers monetize their applications and expanded its virtual currency program across the Facebook Platform. |
The Motley Fool
May 30, 2007
Rick Aristotle Munarriz |
The Next Microsoft? Facebook can now aim even higher as it perches itself on the shoulders of dot-com giants. But is it aiming too high? |
