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June 2015
Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses   |
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September 2015
Oren Smilansky |
Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions |
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June 25, 2013
Maria Minsker |
Customer Experience Needs to 'Mature' Forrester urges firms to tailor their CX approach to connected customers. |
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March 5, 2015
Oren Smilansky |
Marketers and Salespeople Must Rethink Customer Engagement Efforts Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages. |
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December 2015
Harley Manning |
Can Better Customer Experience Improve Your Bottom Line? A correlation exists, but it depends on your industry, your competitors, and your customers |
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July 2012
Leonard Klie |
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. |
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September 2015
Roxana Strohmenger |
Demystifying Customer Experience Quality To deliver a better experience, you have to understand what quality means for your customers |
| AFP eWire |
Branding: Are Your Fundraising Strategies Damaging Your Hopes for Long-Term Success? Are we doomed to constantly reframe our relevance to the world every few years? Or is there a way to shape events for ourselves -- even when the headlines don't favor our cause, and even though we may have comparatively limited resources? |
CRM
May 3, 2004
Lior Arussy |
Customers Are So Emotional When it comes to building customer relationships, understanding emotions is a profitable thing. |
CRM
November 11, 2011
Leonard Klie |
Companies Fail the Test with Metrics New research from the Temkin Group suggests that while executives at many companies feel they are doing a good job with their customer experience metrics, very few of them are actually passing the test. |
InternetNews
December 31, 2008
Richard Adhikari |
Social Networks Among Trends in CRM for 2009 Customer relationship management projects in 2009 will be all about business value, and that includes adding social networks to the mix. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
March 2015
R "Ray" Wang |
7 Lessons to Learn in the Digital Shift Focus on relevancy to build loyalty and authenticity. |
