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January 29, 2013
Kelly Liyakasa |
Get Satisfaction Rolls Out Small-Business Solution Community managers get more insights into customer traction.   |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
CRM
July 16, 2015 |
Totango Launches Early Warning System with SuccessPlays and Account Scorecards The Totango Early Warning System provides automated business process capabilities and dynamic account benchmarking. |
| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
CRM
December 11, 2013 |
Source Metrics Releases Browser Plug-in for Tracking Social Media Conversions Source Metrics allows digital marketers to measure clicks, conversions, and online or in-store sales from their published social content. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
September 2015
Oren Smilansky |
Brands Must Improve Customer Experience in E-Commerce Customers expect excellent experiences, even during transactions |
CRM
October 1, 2009
Lauren McKay |
Mistaken Metrics They say you can't manage what you can't measure. But what if you're using the wrong ruler? |
CRM
February 20, 2015
Justin Gray |
Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
CRM
May 2015
Maria Minsker |
Required Reading: Disrupting Digital Business Requires Right- and Left-Brain Thinking Digital Darwinism is unkind to those who wait. |
CRM
March 2013
Kelly Liyakasa |
Adoption Monitoring Meets Subscription Service Models Companies look for ways to lengthen and enrich customer relationships. Some companies are turning to adoption monitoring solutions as a way to determine when a customer might need sales or marketing messaging or information. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media. |
CRM
October 1, 2009
Lior Arussy |
You Are What You Measure The measurements you track are an indication of the customer relationships you want to have. |
CFO
June 1, 2007
Scott Leibs |
Measuring Up Many companies still struggle to use metrics effectively. It may be that fresh thinking is what really counts. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
Bank Technology News
September 2005
Michael Grebb |
A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks. |
On Wall Street
December 1, 2012
Todd Colbeck |
Developing a Great Business Plan How to craft a business strategy that will keep you on track in the New Year. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
April 2014
David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement. |
AFP eWire
December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
CIO
May 1, 2003
Mohanbir Sawhney |
How to Keep Your Customers Satisfied To learn if end users are happy, you have to ask the right people -- and the right questions. |
CRM
April 12, 2012 |
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
CRM
October 15, 2012
Judith Aquino |
Source Metrics Releases Integrated Social Media Tool Kit Platform offers social publishing, campaign management, monitoring features, and more. |
AskMen.com
Simon Sinek |
Success In Life It's our undying belief in what we do and its value to the world, not the numbers we can generate, that inspires others to support us. |
CIO
November 15, 2002
Susannah Patton |
Web Metrics That Matter Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness. |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
CRM
May 15, 2013
Leonard Klie |
Customer Service Is the Only Metric That Matters Interactions panelists say customers should be the center of all that happens in the contact center. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
