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CRM
July 2015
Maria Minsker |
Grotto Pizza Engages Loyal Customers with Paytronix A new loyalty platform brings in the dough off-season   |
CIO
October 30, 2015
Stephanie Overby |
7-Eleven takes a big gulp of customer data The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons |
Fast Company
Christina Farr |
Report: Facebook Tested User Loyalty By Sabotaging Its Android App Facebook sometimes made its Android app crash for several hours over the course of several years. Facebook would then track these users to see if they kept returning to the app or gave up. |
CRM
May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
CRM
March 15, 2013
Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
Fast Company
Sarah Kessler |
Facebook Beefs Up Its Messenger App Facebook announced details on its much-rumored plans to integrate Messenger with purchases made on other sites, and to allow third-party developers to build apps that work within it. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
CIO
April 30, 2013
Lauren Brousell |
5 Reasons to Build an Enterprise Mobile App Store IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences. |
CRM
January 2, 2013
Kelly Liyakasa |
Mobile App Developers Face Benefits, Pitfalls in 2013 Maintaining customer satisfaction is key to mobile app storefront success. The mobile app storefront gives B2B and B2C companies alike more ways to have their applications distributed and downloaded. |
CIO
September 15, 2011
Tom Kaneshige |
Mobile Startups: Tip of the Iceberg, Say Venture Capitalists At this week's DEMO Fall 2011, mobile startups trying to bridge the physical and digital worlds often didn't aim high enough and received mixed reviews from venture capitalists and former entrepreneurs. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM
February 29, 2012
Tom Scontras |
Power Up Your CRM Platform Layering sales apps boosts productivity. |
CRM
November 1, 2006 |
The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc. |
InsideFlyer
October 2009 |
Hotel Apps If you have an iPhone, you've probably run across a few apps that might come in handy the next time you're ready to book a hotel stay. |
CRM
January 4, 2013
Don Hughes |
A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers. |
HBS Working Knowledge
July 25, 2011
Maggie Starvish |
Customer Loyalty Programs That Work Successful retailers connect with customers via loyalty programs at three levels starting with an introduction, followed by a retailer-initiated communication, and finally with customer- or retailer-initiated feedback loops. |
InternetNews
August 14, 2009 |
Smartphone App Downloads to Triple by 2014 As the smartphone sector continues to grow, so does the app store phenomena, which might be too big for mobile players to handle solo. |
InsideFlyer
July 2010 |
Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain? |
CIO
May 3, 2012
Grant Gross |
Mobile Experts Disagree on Who Should Protect Privacy A privacy consultant calls on app developers to be more responsible, while a developer points to app marketplace operators |
CRM
January 1, 2006
Lior Arussy |
Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value. |
CRM
May 2011
Koa Beck |
Can Mobile Apps Save Customer Loyalty Programs? Most consumers are not active users, study shows, but easing access may spur participation. |
Fast Company
May 2009 |
The Superfan Tracy Espeleta, Assistant Producer, EA: Espeleta is a quintessential apps fan, integrating them into every part of her life. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
January 2012
Leonard Klie |
Can Mobile and IVR Avoid a Fight? Customer interaction technologies should support one another, not compete. |
InternetNews
July 30, 2010 |
Beta Version of RIM's App World 2 Opens With the new 2.0 version of App World, the app store for BlackBerry owners, RIM seems to have corrected some shortcomings. A beta version of the store is open for testing. |
CRM
June 18, 2015
Michael Cholak |
Just How Important Is Customer Service to Customer Loyalty? It turns out other factors are bigger. But here's why it matters. |
InternetNews
September 28, 2009 |
Apple's Bragging Rights: 2 Billion App Downloads Apple's App Store today surpassed 2 billion downloads, proving that the iPhone maker still reigns supreme in the mobile app world. |
Fast Company
John Paul Titlow |
Slack Just Made It Easier To Unify Your Online Work Life Slack wants to weave itself into the rest of your digital work tools. That's because as useful and beloved as the enterprise chat service is, it's not the end-all, be-all productivity app. Nor does it want to be. |
Popular Mechanics
January 6, 2010
Seth Porges |
Samsung App Store Is Small Step In Battle of Incompatible Apps Samsung plans to offer a single app store designed to distribute apps to a multitude of consumer electronics devices. |
Fast Company
Pavithra Mohan |
Google's iOS App Just Got A Smart Update Now, you can ask Google anything while browsing pages in its app, and the app will respond based on what you are searching at the time. |
The Motley Fool
November 2, 2009
Eric Jhonsa |
Is Apple Becoming the Microsoft of Wireless? The App Store's success might make it happen, but challenges remain. |
PC Magazine
December 1, 2009 |
The Top 100 Free Apps For Your Phone Get the best free apps for your iPhone, BlackBerry, Android or almost any other phone with our hand-picked list. |
The Motley Fool
January 12, 2010
Eric Bleeker |
Intel's App Store Jumps the Shark Intel's online store for netbook applications is not the brightest idea. |
InternetNews
October 16, 2009 |
Free iPhone Apps Get Upgrade Payment Apple is now allowing in-app transactions in free iPhone programs, saving developers from creating duplicate Lite versions. |
CRM
March 1, 2005
Jason Compton |
What Price Loyalty? Giveaways can buy transactions, but not necessarily commitment. |
The Motley Fool
November 17, 2010
Carl Bagh |
Google Voice App Now on Apple iPhone Apple's acceptance of Google Voice and its recent acceptance of an app by Skyfire that translates Adobe flash code into HTML speaks of Apple's slow but imminent conversion towards an open approach regarding its app store. |
CIO
March 19, 2013
Lauren Brousell |
5 Ways to Avoid Mobile App Development Failure Businesses are moving fast to address the demand for both employee- and customer-facing mobile apps. However, there is a danger in rushing. Here are five ways to avoid pushing out a mobile app too soon. |
InsideFlyer
September 2014 |
InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. |
Fast Company
John Paul Titlow |
Facebook's Quest To Overtake Your Phone Aims Right For The Dialer Rather than building devices or developing a full-fledged operating system, Facebook is going a more subtle route: nabbing chunks of your attention span, one app at a time. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
InsideFlyer
December 2014 |
TripList App TripList, a free app for iOS, can eliminate some of the stress of holiday travel by helping you remember what to pack and allowing you to check off items and tasks as they are completed. |
CIO
January 1, 2002
Edward Prewitt |
How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty. |
InternetNews
April 24, 2009
David Needle |
Apple's Billion-Download Baby The iPhone App Store gets its billionth download and one happy 13-year old. |
InternetNews
July 14, 2009 |
Apple Dominates Mobile App Stores as Rivals Near Apple maker crows about its booming consumer business as rivals start carving out their own share of the market. |
PC Magazine
October 21, 2011
Jill Duffy |
The 50 Best Android Apps Smartphone owners running Google's OS need more than just a top ten list to stock their devices with the best programs for entertainment, productivity, reference, and more. |
PC Magazine
March 23, 2011
Lance Ulanoff |
Is There a Cure for Bad Apps? For better or worse, this is the new world of application creation, delivery, and access. Companies like Apple, Microsoft, Google, and RIM are now the gate keepers. They're not perfect, though. |
CRM
June 2011
Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
