| Similar Articles |
|---|
 |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops.   |
CRM
September 2013
Eric Barkin |
Retailers' Next Biggest Threat In a showrooming world, more foot traffic does not equal more business. |
HBS Working Knowledge
June 7, 2010
Julia Hanna |
Improving Brand Recognition in TV Ads Repeating or "pulsing" brief images of a brand can significantly reduce the likelihood that viewers will zap it. |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
HBS Working Knowledge
October 12, 2011
Carmen Nobel |
Creating Online Ads We Want to Watch Advertisers should include a surprise at the beginning of an online commercial. |
