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Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos.   |
Fast Company
April 2013
Nicole LaPorte |
Sarah Silverman, Ben Stiller, Michael Cera, And The Rebels Saving Hollywood Determined not to repeat the mistakes of the music business, a cadre of digital pioneers is rebooting the entertainment industry. Setting up shop on YouTube is seen as getting in on the cable TV of the 21st century. |
Fast Company
Varun Nayar |
DigiTour Brings YouTubers (And Other Social-Media Stars) To Life DigiTour, an L.A.-based social media and music event company, is moving the relationship of You Tube stars and their fans from the screen to IRL. |
Fast Company
February 2016
Nicole LaPorte |
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry Since 2007, when she started making videos of herself applying makeup in her bedroom and uploading them to YouTube, she has amassed a following of more than 8 million subscribers. |
| Fast Company |
Get Rich Or Die LOL-ing: The Truth About Making It On YouTube Watch our video to hear the platform's top talent, including iJustine, Bethany Mota, and Hannah Hart offer up real talk about making money on YouTube. |
Search Engine Watch
April 11, 2011
Greg Jarboe |
How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
BusinessWeek
September 23, 2010
Felix Gillette |
On YouTube, Seven-Figure Views, Six-Figure Paychecks Thanks to ad revenue-sharing deals and corporate-sponsored videos, top YouTubers can earn well north of $100,000. |
| Fast Company |
20 Moments From The Past 20 Years That Transformed Business Forever Netscape's triumph signaled the arrival of a new business model... Craigslist revealed the power and value of free information... The launch of 1-Click was just the start of Amazon's speed quest... |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
Searcher
May 2007
Stephanie C. Ardito |
Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops The author thinks the media giants will eventually calm down and learn to work with social networking and video Web sites. Otherwise, these outlets risk losing their substantial customer base, not to mention access to revolutionary marketing strategies and technologies. |
Search Engine Watch
April 26, 2011
Manny Rivas |
How to Find Active YouTube Community Members Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. |
Fast Company
Ainsley O'Connell |
To Become A Grown-Up Business, YouTube Needs To Attract Grown-Up Viewers What in the world do grown-ups watch on YouTube? Not much, and that is a huge part of the reason the online-video platform remains unprofitable. |
Fast Company
Pavithra Mohan |
Report: YouTube Will Soon Have A Paywall As Re/code previously reported, YouTube is funding new content from some of its top talent -- think the likes of Bethany Mota and Michelle Phan -- and Re/code notes that those are the videos that will likely be placed behind a paywall. |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
