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CRM
March 2014
Josh Bernoff |
To App or Not to App? Look to mobile technology to bring that customer a little closer to a solution, as her mobile device is, increasingly, where she will be looking for answers.   |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
CIO
July 30, 2013 |
Mobile Apps Require a CIO Mind Shift It's time to get started on smartphone apps that will make employees more productive and customers more loyal, say Forrester Research analysts Josh Bernoff and Ted Schadler. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
September 2014
Sarah Sluis |
Could Mobile CRM Solve Field Sales' Biggest Problems? Understanding the options could help your organization determine which solution is best. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
October 4, 2013
Padmanabha Sivanandan |
Designing a 'Street-Smart' CRM Solution for B2C Enterprises An evolving focus on CRM has left B2Cs behind. |
CRM
December 2010
Juan Martinez |
The Rise of the Empowered-Employee Empire The coauthors of "Empowered" underscore a new-found source of corporate strength. |
CRM
August 2015
Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective, Part 2 Brace yourself: Mobility, social CRM, and wearables will create new challenges -- and opportunities |
CRM
June 2014
Josh Bernoff |
4 Ideas to Prepare for the Mobile Mind Shift A new force is driving the customer experience. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
December 9, 2011
Patrick Dorsey |
Social CRM Changes More Than Your Data With social media boosted by social CRM, companies engage and develop relationships with customers. |
CRM
September 1, 2009
Denis Pombriant |
Survival of the Relatively More Fit CRM is changing, evolving to suit the demands of the moment. |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
CRM
February 29, 2012
Tom Scontras |
Power Up Your CRM Platform Layering sales apps boosts productivity. |
CRM
April 29, 2011
Michael Colombo |
Applications Reign in the Kingdom of Content Applications will provide the context for consuming content of all kinds, and those who deliver the most compelling content will better engage their target audiences. They are the ones that will reign in the Age of Apps. |
CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
CRM
October 2012
Paul Greenberg |
Customer Experience Finally...and Once Again It's fascinating to me that starting a little over a year ago, the concept of how to think about customer experience finally began to rear its lovely head. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
November 2015
Oren Smilansky |
Third-Party Power: The Rise of the B2B App Store How software development partners are shaping the future of CRM |
CFO
March 17, 2003
Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
CIO
April 30, 2013
Lauren Brousell |
5 Reasons to Build an Enterprise Mobile App Store IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences. |
InternetNews
October 16, 2009 |
Free iPhone Apps Get Upgrade Payment Apple is now allowing in-app transactions in free iPhone programs, saving developers from creating duplicate Lite versions. |
CRM
October 2015
Paul Greenberg |
Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
August 10, 2010
Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
November 3, 2015 |
ProsperWorks Gets Google Apps for Work Recommendation ProsperWorks becomes the first CRM platform to be recommended by Google for Work. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
Wall Street & Technology
January 4, 2004 |
CRM: Starting to Live Up to Its Promise What's actually happening is people are finally starting to figure it out. |
CRM
August 2015
Esteban Kolsky |
Bringing Up (the CRM) Baby Your CRM solution is still growing and developing -- so don't stop nurturing it |
CRM
March 2012 |
Prepare for a Multichannel Support Environment The social media eruption emphasizes the importance of connecting with customers on their preferred interaction channels. However, while doing so is beneficial to companies and their customers, it presents other challenges. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
Fast Company
Jul/Aug 2013
Alison Overholt |
How Smule Chief Product Officer Prerna Gupta Turned iPhones Into Mics, The App Store Into A Stage Smule boasts more than 90 million downloads of its music-creation apps, including Songify and LaDiDa, on which users have created more than 950 million original songs. |
CRM
July 18, 2014
Jonathan Herrick |
6.5 Ways to Crush Small Business CRM Adoption Woes You can transform reps' view of new tools from obstacle into opportunity. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
August 2, 2004
Emmy Favilla |
Required Reading: Getting Back to Relationship Basics Author Pamela Danziger presents evidence that consumers will construct more meaningful relationships with suppliers and retailers. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
February 2015
Paul Greenberg |
Gloomy CRM Forecasts Lead to New Opportunities The technology's benefits are too obvious to ignore. |
CRM
July 2014
Leonard Klie |
NetSuite SuiteWorld: NetSuite CEO Zach Nelson Talks CRM Expansion Keynotes highlight convergence of CRM, ERP, and e-commerce. |
