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IEEE Spectrum
October 2011
Joseph M. Smith |
Wireless Health Care Wireless technologies are about to transform health care, and not a moment too soon   |
Pharmaceutical Executive
November 1, 2008
George Koroneos |
Tech Toys Here are the hottest gadgets and gizmos to make a dent in drug noncompliance. |
Pharmaceutical Executive
December 1, 2006
Marcee Nelson |
Direct to Consumer: Don't Wait By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot. |
CIO
August 1, 2005
Susannah Patton |
An End to Medical Forms? Patients could keep all their medical information online using iHealthRecord, a new service that Medem (a joint venture of the American Medical Association and six other medical societies) introduced in May. |
The Motley Fool
September 18, 2008
Brian Orelli |
Medical Device Makers Throwing Money Down the Tube Congress is investigating medical device makers' direct-to-consumer ads. |
BusinessWeek
April 1, 2010
Kerry Capell |
Remote Health Care: Body Parts Make Phone Calls Facing saturated markets, cellular carriers are jumping into the revolution of mobile technology that identifies and acts on medical problems. |
Pharmaceutical Executive
May 1, 2005
Ame Wadler |
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. |
Fast Company
May 2009
Chuck Salter |
The Doctor of the Future Cost, access, quality -- the prognosis for American health care may look grim, but innovation is the cure. The medicine of tomorrow is being born today. |
CIO
October 29, 2015
Martha Heller |
Amgen uses algorithms to venture into digital healthcare A senior vice president of global marketing and commercial development, says she's working with the CIO to set up a digital healthcare organization that can help physicians better predict how patients will respond to therapies. |
Pharmaceutical Executive
September 1, 2012
Al Topin |
Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty. |
Science News
March 28, 2009 |
Science Past For March 28, 1959 Thoughts on patient resocialization in a mental hospital during the 1950s. |
Pharmaceutical Executive
June 1, 2014
Ben Comer |
Take as Directed: From Force to Finesse in Promoting Adherence Healthcare players tout patient education and engagement as the keys to better drug adherence rates. Patients agree, as long as that translates to convenient and affordable access to therapy. |
Pharmaceutical Executive
January 1, 2006
Maggie Helmig |
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. |
Pharmaceutical Executive
January 1, 2006
Gene Guselli |
Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions. |
Managed Care
January 2006
Maureen Glabman |
What Doctors Don't Know About the New Plan Designs Physicians are fairly ignorant of what consumer-directed health care will mean to them in terms of relations with patients and health plans. |
CIO
September 27, 2013 |
How IT Can Produce Better Patient Care For Dr. Bob Laskowski, president and CEO of Christiana Care Health System, technology means empowering physicians and patients. |
CIO
December 15, 2009
Kim S. Nash |
Data Sharing That Benefits Customers At Children's Hospital Boston, sharing more data, securely, promises healthier, more satisfied patients. |
Wired
March 2006
Jennifer Kahn |
A Nation of Guinea Pigs There's a new outsourcing boom in South Asia - and a billion people are jockeying for the jobs. How India became the global hot spot for drug trials. |
Pharmaceutical Executive
April 1, 2012
Feam & Lagus |
Providing Access Now While regulatory frameworks and medical practices differ between countries, many patients still need early access to new drugs. Industry can help. |
Pharmaceutical Executive
September 1, 2005
Charlene Prounis |
Marketing to Professionals: Doctor-Patient Communication Improving doctor-patient relations can lead to increased patient compliance. |
Search Engine Watch
December 31, 2010
Dean Stephens |
Health Gets Social in 2010 The role of social media in search results is influencing how health organizations attract and treat patients. |
BusinessWeek
November 12, 2009
Catherine Arnst |
10 Ways to Cut Health-Care Costs Right Now Employers and hospitals don't have to wait for Congress to address inefficiencies and waste. |
Fast Company
Elizabeth Segran |
Doctor Visits Are So 2014 For scrappy startups, going up against the health care system sometimes seems like an impossible task. But fortunately, major players in the industry, such as McKesson, are pushing for change as well |
The Motley Fool
September 8, 2008
Rich Duprey |
The Coming Great Pharma Panic The FDA's drug warning list provides dangerously little information. |
Pharmaceutical Executive
August 1, 2008
George Koroneos |
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? |
BusinessWeek
June 12, 2006
Michael Arndt |
Big Pharma's Nurse Will See You Now Drug companies are hiring RNs to educate patients - and boost marketing. |
American Family Physician
November 15, 2005
Haas et al. |
Management of the Difficult Patient All physicians must care for some patients who are perceived as difficult because of behavioral or emotional aspects that affect their care. Specific communication techniques and greater patient involvement in the process of care may enhance the relationship. |
The Motley Fool
February 24, 2011
Brian Orelli |
Profit From Personalized Medicine Pfizer's drug works well, but consider these companies instead. |
The Motley Fool
August 16, 2005
Karl Thiel |
New Life for Boston Life Sciences? The biotech's stock soars on news of potential approval of its imaging agent for Parkinson's and ADHD. Enthusiastic retail investors drove this week's huge move on the market, and those are the only folks who will be moving the stock for some time to come. |
Pharmaceutical Executive
July 1, 2012
Al Topin |
Marketing: Why the Conversation Has Changed -- Forever At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not. |
Managed Care
June 2003 |
Effectiveness of review process in eye of beholder From January 1999 to December 2000, 263 independent medical reviews were conducted in California as a result of patients trying to overturn coverage decisions by health plans. The Institute of Medical Quality surveyed those patients to obtain their opinions on the review process. |
Pharmaceutical Executive
May 1, 2009
Maryann Kuzel |
Weathering the Storm Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market. |
The Motley Fool
June 10, 2011
Brian Orelli |
Abbott Picks Pumps Over Pills Treat Parkinson's disease, medical-device style. |
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler |
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? |
The Motley Fool
August 28, 2009
Brian Orelli |
Your Doctor Is Killing You ... Financially What the doctor does has a big effect on how much health care costs. |
Fast Company
April 2012
Christina Chaey |
Srikant Iyer Streamlines Patient Care In Hectic Emergency Rooms This health-care innovator uses a different kind of triage system to identify who is very ill and who is mildly ill, keeping emergency room care moving. |
Pharmaceutical Executive
June 1, 2006
Philip A. George |
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV. |
Salon.com
May 2, 2002
Fran Smith |
Bush's band-aid approach A prestigious, congressionally mandated report has found that minority Americans receive glaringly inferior medical care. The Bush response: Take a Loved One to the Doctor Day... |
Nursing
February 2010
Daniel A. Hussar |
New Drugs 2010, PART 1 In this article, you'll learn about 16 new drugs. |
Fast Company
July 2004
Lucas Conley |
A Pill With Brains Swallow hard: Here's a nanotech biosensor developed by a software programming shop that will monitor our bodies from the inside. |
Nursing
June 2010
Daniel A. Hussar |
New drugs 2010, part 2 In this article, you'll learn about 14 recently marketed new drugs. |
