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Fast Company
February 2011
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Marketing Makeover: How Birchbox Sells Benefit, Kiehl's, Marc Jacobs, and More Birchbox aims to help the $52 billion beauty business learn which free trials become full-size sales.   |
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The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
Fast Company
February 2016
Nicole LaPorte |
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry Since 2007, when she started making videos of herself applying makeup in her bedroom and uploading them to YouTube, she has amassed a following of more than 8 million subscribers. |
HBS Working Knowledge
April 19, 2010
Sean Silverthorne |
The History of Beauty The author, Geoffrey Jones, discusses his book, "Beauty Imagined: A History of the Global Beauty Industry" |
Fast Company
Pavithra Mohan |
Sephora Is Launching A Birchbox Competitor For makeup junkies who can't afford monthly shopping sprees at Sephora, the beauty retailer is introducing a more wallet-friendly option: a subscription box for just $10 a month, a la Birchbox. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
Fast Company
January 9, 2012
Christina Chaey |
House Of Mikko Analyzes Women's Features To Recommend The Perfect Beauty Product House of Mikko CEO Kimberly Dillon on how her makeup recommendation startup matches women to their ideal products. |
The Motley Fool
November 9, 2005
Nathan Parmelee |
Destination: Limited Brands The company is counting on a number of new brands to drive future growth. There is a very good business here, with a history of delivering value to shareholders through capital gains and dividends. |
Fast Company
December 2008
Mary Lisa Gavenas |
Fast Talk: Beauty Ingestibles Nutricosmetics, ingestibles are the hot growth segment in the $45 billion beauty business, with the potential to transform cosmetics counters into apothecaries. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
The Motley Fool
October 18, 2011
John Grgurich |
3 Stocks for Good Skin and Great Profits Find out which cosmetic company is prepared to make the most of a new skin care product trend. |
Fast Company
Lindsay LaVine |
What Happened When Birchbox's Founders Refused To Take No For An Answer With thousands of beauty products in the marketplace, Birchbox is a website that "cuts through the clutter" by sending samples of beauty and lifestyle products to paying customers, carefully curated and personalized based on their profiles. |
CRM
October 13, 2010
Juan Martinez |
Geico Named DMA's Marketer of the Year Direct Marketing Association 2010 -- Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
Entrepreneur
April 2007
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Bod Squad Her mother's encouraging words helped this entrepreneur take her handmade body-care products to the market. |
The Motley Fool
January 19, 2005
Dave Marino-Nachison |
Limited Draws New Lines Does the apparel and body care company's reorganization highlight a new direction? Investors, take note. |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
CRM
July 2011
Paul Korzeniowski |
eSurvivor: Commerce Challenge Why are so many longstanding brands teetering on the brink of oblivion? Quite simply, the continued growth of e-commerce has dramatically changed how products are marketed, sold, and serviced. |
The Motley Fool
December 9, 2010
Lomax & Yochim |
Stock Picks With Chicks: Estee Lauder's Fresh Face We want a company whose good looks are more than skin deep. And in the cosmetics space, that company is Estee Lauder. |
Lucire
November 21, 2014 |
Lucire's 2014 holiday beauty gift guide Our New York beauty editor Jamie Dorman provides her top, on-trend beauty picks for the holidays |
