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CRM July 2014 Sarah Sluis |
IBM Smarter Commerce Summit: IBM Attends to the Customer Experience Smarter Commerce Summit shows companies that moments matter. |
CRM March 14, 2011 Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
CRM August 2013 |
The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
CRM September 2015 Oren Smilansky |
When Customer Experience Is the Ticket What can companies learn from organizations that sell experiences rather than services or products? |
CRM October 2015 Paul Greenberg |
Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over |
CRM March 2003 Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM September 2015 David Myron |
4 Ways to Maximize CRM Data If your organization is not regularly revisiting how it captures, tracks, and manages data, even good data can turn into garbage very quickly |
CRM December 17, 2015 Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM August 2015 David Myron |
Analyzing the 2015 CRM Market Awards The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards. |
CRM November 2011 Paul Greenberg |
Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business |
CRM April 2014 Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM July 2006 Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM May 22, 2013 Kelly Liyakasa |
Big Data Is Only One Part of the Personalization Equation The IBM Smarter Commerce speakers tout the importance of the customer. |
CRM February 21, 2014 Jeremy Roche |
3 Tips for Creating a Customer-Centric Business Connect back-office and front-office functions to enable a broader customer view. |
CRM November 3, 2003 Ginger Conlon |
Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be? |
CRM June 2015 Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM January 2005 Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |