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HBS Working Knowledge
September 10, 2012
Kim Girard
HBS Cases: Branding Yoga Bikram Choudhury and Tara Stiles have taken rather different paths to commercialize yoga, while some argue that yoga shouldn't be commercialized. mark for My Articles similar articles
Financial Planning
April 1, 2006
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What's My Line? Although some financial advisors see the elevator speech as a cheap marketing trick, developing one can be a useful exercise because it forces you to identify and concisely articulate your distinct value to your client. mark for My Articles similar articles
AskMen.com
Chris Illuminati
The Argument Against Yoga Here are the reasons why men should stay as far away from any yoga class as possible. mark for My Articles similar articles
The Motley Fool
August 23, 2011
Reza Handley-Namavar
1 Secret to Finding Great Stocks What makes a lasting brand you can profit from? mark for My Articles similar articles
AskMen.com
Dustin Driver
Yoga For Beginners This simple primer will set you on the path to learning about yoga in all its varied forms and might even inspire you to explore other alternatives to traditional workouts. mark for My Articles similar articles
Entrepreneur
February 2005
April Y. Pennington
Strike a Pose Yoga improved these entrepreneurs' well-being. Now they're bringing it to the masses. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Vince Parry
What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug. mark for My Articles similar articles