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January 2013
Leonard Klie |
Sandy Put Service to the Test Insurers turned to mobile and social technologies to respond to the October superstorm.   |
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January 2014
Maria Minsker |
Marketing in the Wake of a Disaster Lessons learned from Superstorm Sandy. Brands, especially those with a large national customer base, have a responsibility to continue communicating with customers through difficult times, according to experts. |
CRM
February 2013
Marshall Lager |
Nonservice Versus Disservice There's a difference between doing what you can and doing what you can get away with. |
CRM
December 2012
David Myron |
Open Your Doors to Mobile Devices Companies that can enable customers to switch interaction channels seamlessly without losing any customer, product, or company information will, like my family after hurricane Sandy, rebuild for a better tomorrow. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Financial Planning
October 1, 2013
Suzanne Sataline |
One Year After Sandy, Lessons for Advisors A year after Sandy, advisors say they learned to help clients by becoming experts on small business, insurance - even home repair. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Search Engine Watch
March 16, 2010
Herndon Hasty |
SEM: A Call to Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
| This Old House |
Relief and Volunteer Sources for Hurricane Sandy Find out where you can help those affected by Superstorm Sandy -- or get help if you're in need |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
This Old House
Scott Omelianuk |
On Survival: Wishing Us All a Safe Haven As the East Coast recovers from Hurricane Sandy, this article reflects on the storm's destruction and the strengths such disasters can bring out in all of us |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
The Motley Fool
September 10, 2004
Rich Duprey |
Insurers Eye Ivan the Terrible How will companies and investors fare if the storm spawns moderate damage? |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
The Motley Fool
February 7, 2006
Stephen D. Simpson |
Does Allstate Look Good in Your Hands? This top-notch insurer survived the hurricanes, but that doesn't mean its cheap. Valuation on these shares is interesting. |
The Motley Fool
September 7, 2005
Stephen D. Simpson |
In the Wake of Katrina: A Broader View The effects of Hurricane Katrina will ripple throughout the entire U.S. economy. |
The Motley Fool
September 12, 2007
Bill Mann |
The World's Most Dangerous Bubble There is much talk recently from companies blaming the housing market crisis on a "perfect storm" scenario, thereby exonerating lenders and borrowers from any culpability. Is it warranted? |
The Motley Fool
April 23, 2007
Ryan Fuhrmann |
The Coast Is Clear at Allstate Insurance is risky, but Allstate is one of the most dependable operators. Investors, take note. |
The Motley Fool
June 9, 2006
Selena Maranjian |
Some Insurance Companies Feel Underinsured Homeowners: heads-up -- some insurers are ceasing to insure against certain calamities. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
