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Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels.   |
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June 2015
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Zendesk Readies Facebook Messenger for Customer Service When reaching out to customers through social media, companies need to tread a fine line |
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October 21, 2009
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Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
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June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
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August 3, 2012
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Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
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June 15, 2012
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Connecting Customer Acquisition with Mobile Engagement There's no reason to listen to your customer in mono -- there are comprehensive solutions that can manage acquisition, engagement, measurement, and retention without having to lock into a single ad network. |
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December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
Information Today
April 8, 2010 |
Springshare Launches SMS Reference For LibAnswers Springshare announced a new SMS Reference module that enables libraries to receive texted reference questions from their customers. |
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April 17, 2014 |
Outspoken Expands Mobile Marketing Platform to Support Apple Passbook Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook. |
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April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
CRM
June 10, 2011
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New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
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December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
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June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
AFP eWire
December 1, 2009 |
Social Media Performance Linked to Financial Success A new study shows that companies that are significantly involved in social media efforts have consistently experienced strong financial growth over the past 12 months and offers advice for organizations (including nonprofits) on growing social media engagement. |
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October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
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June 28, 2010
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Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
Bank Technology News
December 2007 |
Mobile banking: Are Texting Services Here to Stay or Not? Text-message banking isn't considered a killer app, but qualifies as the easiest road to launching mobile financial services. |
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October 7, 2004
Sean Michael Kerner |
Texting Your Google Search The company extends its reach to mobile users through SMS search service. |
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June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
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June 17, 2010
Mark Johnson |
The Voice of the Customer in the Community What does it mean for loyalty and engagement? |
Entrepreneur
August 2007
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A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
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April 13, 2012
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The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement. |
Fast Company
Dec 2013/Jan 2014
J.J. McCorvey |
Productivity Apps Are Booming Here's why the productivity category is one of the hottest on the app market. |
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August 2, 2013
Dave King |
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. |
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July 31, 2009 |
SMS, iPhone, Android Under Attack at Black Hat A series of researchers take the stage showing both operating system and carrier issues with SMS security. |
PC Magazine
July 13, 2005
David Murphy |
Text-Messaging Resources Take your SMS experience to the next level with these handy and (mostly) free services. |
