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CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs.   |
CRM
March 30, 2012
Angela Bandlow |
Climbing the Search Engine Rankings Ladder Make the most of consumer-generated content. |
CRM
January 2013
Judith Aquino |
Boost Brand Advocates and Social Media Influencers How to help these groups help your company shine. |
CRM
March 7, 2011
Koa Beck |
Few Consumers Share Experiences via Social Media A report by the Temkin Group surveying 6,000 consumers determines that social media is not yet the largest word of mouth medium. |
InternetNews
February 26, 2010 |
Facebook Lands Patent for News Feed Facebook is awarded patent for news feed activity stream, potentially giving it a monopoly on the technology behind an essential feature on dozens of sites across the social Web. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
March 24, 2011
Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Search Engine Watch
March 10, 2011
Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
CRM
October 26, 2012 |
Consumers Demand Service Through Social Media NM Incite's study found that nearly one in three social media users (30 percent) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands with which they engage. |
CRM
September 26, 2010
Gary Edwards |
Anyone Can Post a Status Update Despite social network usage becoming more commonplace, most businesses in general-multi-unit "bricks and mortar" retail enterprises in particular-are struggling to know how to approach and benefit from this new community environment. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
June 13, 2010
Koa Beck |
Breaking Down the Silos of Social Media On June 8, the Advertising Research Foundation hosted "What's So Special about Social Media? Breaking Down Silos," a social media council outlining how brands can use social media as an effective channel for research and marketing. |
CRM
October 23, 2012 |
New Study Looks at Mom Influencers Moms make and trust in-person recommendations more than social media. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
April 12, 2012 |
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI. |
PC Magazine
April 22, 2010
Dan Costa |
Facebook: Privacy Enemy Number One? If you're uncomfortable with Facebook's privacy policies now, just wait. Things are about to get much worse. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
June 2011
Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
Search Engine Watch
September 16, 2010
Mark Drummond |
Social Search Circles -- Nobody Knows the Pages I've Seen All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to track down. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch
April 2, 2010
Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
IndustryWeek
February 1, 2009
Jill Jusko |
Upgrading the U.S.A.'s Innovation Infrastructure U.S. Chamber of Commerce delivers blueprint to improve the U.S. Patent and Trademark Office. |
CRM
November 2014
Maria Minsker |
Search Goes Social Google's SEO algorithms are changing, with social media playing a big part. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
The Motley Fool
July 28, 2010
Srikanth Srinivasa |
Amazon Partners With Facebook to Make Online Shopping More Social Amazon is now offering its shoppers a connect with Facebook accounts that allows movement of Facebook friends to Amazon to get recommendations from friends on what to buy. |
CRM
June 1, 2009
Jeremiah Owyang |
The 5 Phases of Social Experience The social Web is about to evolve - again. Are you ready to evolve, too? |
CRM
April 1, 2011
Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
CRM
November 2011
David Myron |
Build Your Brand Through Exceptional Customer Experiences Any interaction customers have with your company is a reflection of your brand. |
CRM
February 2013
Kelly Liyakasa |
Social Pushes the Boundaries of Commerce Are Amazon and Facebook reprogramming the way companies market and sell? |
Search Engine Watch
February 20, 2011
Dean Stephens |
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right. |
Search Engine Watch
January 26, 2011
Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Registered Rep.
May 14, 2014 |
The Top 10 Social Media Brands Used by Advisors We were able to break down the social platforms frequented most, and why advisors are accessing them. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
CRM
June 25, 2013 |
SocialFlow Delivers Mobile Access for Social Media Management The company makes its social media management platform available on any mobile device. |
InternetNews
December 30, 2010 |
Looking Back on Web Privacy: 2010 Internet privacy was a favorite topic among regulators, lawmakers and advocacy groups, but for all the debate, how far did the government get toward reining in online data collection? |
The Motley Fool
March 8, 2004
Seth Jayson |
Microsoft Wins a Round The U.S. Patent and Trademark Office revokes Eolas Technologies' patent on browser plug-ins. |
Information Today
May 2, 2011
Paula J. Hane |
Book Recommendation Services With the increased interest in ebooks and the phenomenal sales of ereaders, it's worth knowing about some other very helpful sources for book recommendations. |
CRM
May 2010
Lior Arussy |
The Tribal Evangelist Your biggest fans can be your best marketers - provided you do everything in your power to enable them. |
