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April 21, 2014
Maria Minsker |
Context, Not Campaigns, Is the Future of Marketing Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research   |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
CRM
November 9, 2012
Ravi Vijayaraghavan |
Applying Data Analytics to Customer Interactions A three-part framework for making data work for your business. |
CRM
September 4, 2015
Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
October 2013
Woody Driggs |
Building a Consistent Customer Experience Focusing on employee engagement and culture will go a long way. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
April 27, 2011
Leonard Klie |
Mzinga Releases Customer Experience Solution The solution combines many social media and customer service tools in a single offering. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
CRM
February 2014
Paul Greenberg |
CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
October 3, 2013 |
HP Adds Social Media to Customer Engagement Management (CEM) Services HP Enterprise Services today announced new and enhanced services that support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
April 2014
David Myron |
Why Customer Experience Is a Bad Metric This year, we received more conference presentation pitches than ever before, and many of them focus on...you guessed it -- customer engagement. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
September 22, 2014
Maria Minsker |
Verint Engagement Analytics Offers 'Unprecedented' Cross-Channel Analytics The joint Verint-Kana cloud-based solution enhances customer engagement insight. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
CIO
February 23, 2015
McNabb & Leaver |
Customers Should Be at the Center of the CIO's Agenda CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
March 2015
R "Ray" Wang |
7 Lessons to Learn in the Digital Shift Focus on relevancy to build loyalty and authenticity. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
CRM
July 1, 2015 |
Waypoint Releases TopBox Account Engagement Platform TopBox offers feedback metrics for B2B firms. |
CRM
April 13, 2012
Robert Carroll |
The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement. |
CRM
March 10, 2014 |
SAP Enhances Its Cloud CRM Portfolio New capabilities are added to sales, service, and marketing applications across the board. |
CRM
April 2013
Barton Goldenberg |
The Future Is Now for Data Analytics Turn data insights into customer excellence. |
CRM
May 22, 2012
Leonard Klie |
Thunderhead.com Launches its First Cloud App The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility. |
CRM
April 17, 2012 |
Social Media Is Impacting Today's Contact Centers Frost & Sullivan research finds that most firms are still struggling with how to contact customers via this medium. |
CRM
May 2012
Robert Wollan |
Knowing Your Customers in the Digital Age New technologies mean new challenges. |
Information Today
June 17, 2013 |
Scout Analytics Debuts Renewal Performance Management Solution Scout Analytics, Inc., a provider of cloud-based recurring revenue management solutions for subscription-based businesses, recently launched the industry's first closed-loop solution for renewal performance management. |
CRM
November 5, 2015
Marge Connelly |
Bigger Data vs. Smarter Data? Smarter Wins Mining customer interactions for compelling insights can drive big gains. |
CRM
June 1, 2009 |
Who Owns the Social Customer? CRM magazine's in-depth report on the state of social media in CRM. |
CIO
March 28, 2012
Michael Friedenberg |
How CIOs Can Help Facilitate Systems of Engagement The CEO community is turning to CIOs to help accelerate revenue growth and deepen engagement with customers. |
CRM
May 24, 2013
Chris Grebisz |
Building Customer Engagement with Mobile-Ready Learning Tools Customers want content that is mobile, meaningful, and findable. |
