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HBS Working Knowledge
December 3, 2007
Julia Hanna |
Authenticity over Exaggeration: The New Rule in Advertising With consumers using the Internet to blunt traditional commercial message, it is time for companies to rethink their strategy, says HBS professor John A. Deighton.   |
U.S. Banker
March 2010
Michael Widner |
A Long, Slow Slog For the first time in 50 years, consumers and businesses are shrinking their debt. Unemployment is higher than ever, and the jobs recovery will take years. So is the economic rebound sustainable? |
HBS Working Knowledge
November 29, 2010
Julia Hanna |
HBS Cases: United Breaks Guitars Harvard Business School marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers social media can bring for big, recognizable companies and their brands. |
BusinessWeek
September 29, 2003
Robert J. Barro |
The Stubborn Jobless Rate: Puzzling, but Far from Scary The Dems say the labor market is the worst since the Depression. But the drop in jobs has been milder than in many other recessions. |
IndustryWeek
March 1, 2005
Michael K. Evans |
Evans On The Economy -- More Jobs Will Be Lost What will happen to the U.S. economy as manufacturing employment continues to shrink? Manufacturing workers will be hurt, but not the U.S. economy generally. |
Finance & Development
December 2009
Hyun-Sung Khang |
Surviving the Third Wave After the financial and economic crises, a "third wave" is engulfing the labor market, leaving millions without work and changing the course of their lives. |
HBS Working Knowledge
October 20, 2014
Christian Camerota |
Users Love Ello, But What's the Business Model? Can Ello's ad-free approach compete against Facebook? Professors John Deighton and Sunil Gupta provide insights into what drives social media success. |
The Motley Fool
September 15, 2010
Carl Bagh |
Google's Upcoming Social Network Is a Layer, Not Standalone Product Can Google pull any of Facebook's 500 million users away? |
The Motley Fool
September 28, 2011
Morgan Housel |
3 Things Holding Back Jobs You Didn't Know About Digging past the headlines and into the nuance. |
HBS Working Knowledge
May 18, 2015
Dina Gerdeman |
Advertisers Get Serious About Playing With Their Brands In social media marketing, companies often try to engage consumers with a playful approach. But play is serious business that can backfire if not done correctly. |
HBS Working Knowledge
August 16, 2006
Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
InternetNews
March 20, 2009
Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward. |
HRO Today
Mar/Apr 2008
Michael Beygelman |
Employment Edges toward "R" Regional numbers vary sharply as Charlotte and Texas post job gains in spite of a broader weakening of the economy. |
IEEE Spectrum
June 2011
Bob Garfield |
The Revolution Will Not Be Monetized Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive |
The Motley Fool
January 26, 2009
Tim Beyers |
The Recession Can't Break Twitter Sources say Twitter has raised another round of funding at a $250 million valuation. |
The Motley Fool
July 16, 2009
Tim Beyers |
Twitter: 140 Characters at $1 Million Apiece The microblogger's 2010 revenue projections aren't as outlandish as you think. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
HBS Working Knowledge
January 30, 2006
Julia Hanna |
The Case of the Mystery Writer's Brand Author James Patterson brings an ad man's sophistication to marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. |
The Motley Fool
October 6, 2006
Dan Caplinger |
Know Your Numbers: Employment Use economic data to gain the upper hand in your investing. |
BusinessWeek
October 4, 2004
Robert J. Barro |
Why Are the Dems Griping About Jobs? As the election nears, a fair assessment is that the U.S. economy is actually doing well and that jobs are being created at a pretty fair clip. |
