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AFP eWire
July 26, 2011 |
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people.   |
AFP eWire
June 23, 2008 |
Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities. |
AFP eWire
March 23, 2009
David Hughes |
eWire Reader Response: One Way Obama's Tech Strategist Missed the Mark President Barack Obama's chief technology strategist, Thomas Gensemer, dropped a bomb on nonprofit marketers and fundraisers in February with this: "Charity email newsletters are a waste of time" |
AFP eWire
October 16, 2013 |
Top Ten Things: Shutdown Brings Combined Federal Campaign to a Standstill (Oct. 16, 2013) Donors: Wealthy Donors Don't Get Giving Advice They Want... Government Relations: Shutdown brings Combined Federal Campaign to a standstill... Year-end Appeals: 6 Ways to Raise More Money with your Annual Fundraising Appeal... |
AFP eWire
November 13, 2013 |
Top Ten: How Nonprofits Are Blowing It With Their Future Source of Revenue (November 13, 2013) Email: How to Craft Donation Appeal Emails That Always Convert... Donors: 6 Ways to Raise More Money without New Donors!... Year-end Fundraising: Who's Asking During Your Year-end Appeal?... |
AFP eWire
July 21, 2008 |
'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email? |
AFP eWire
January 12, 2009 |
Direct Response: Ways to Cut Costs, Not Returns Looking to tune up your direct mail campaign and trim some excess costs? Before you start loosening screws and removing parts, read this advice from a veteran direct response expert. |
AFP eWire
December 18, 2013 |
Top Ten: 7 Tips for Nonprofits to Avoid Social Media Burnout in 2014 Donors: What `No' Means for Fundraisers... Donors: 7 Things You Need to Know About 2013 Online Donors... Fundraising Strategy/Approach: Oxfam Canada's `Threads of Change' Campaign... |
AFP eWire
April 15, 2014 |
How To Get Big Donations -- Through Your iPhone! Philip King of Cornerstone Group of Companies talks to us about big mobile donations and how integrating fundraising channels is a key step in getting more donations! |
AFP eWire
May 10, 2011 |
More People Donating Online, Say Fundraising Costs a Key Concern A new study shows that more donors from every age group are going online to make a donation, and they are increasingly sensitive to over-solicitation and fundraising costs. |
AFP eWire
January 10, 2012 |
Key Trends for the Nonprofit Sector in 2012 The biggest impact on the nonprofit sector in 2012 will be the maturation of social media and mobile giving, a greater role for peer-to-peer engagement, and a move toward donors dictating the terms of interactions. |
AFP eWire
November 30, 2010 |
High Hopes for Holiday Giving Convio estimates that U.S. giving during the 2010 holiday season to nonprofit organizations will be more than $48 billion across all giving channels |
AFP eWire
June 8, 2010
Jonathon Grapsas |
Direct Mail in a Digital World Despite a drop in income in Canada in 2009, cash income from direct mail still accounts for 60 percent of all onetime cash gifts and 20 percent of all income from individuals. |
AFP eWire
January 14, 2008 |
Direct-Mail Donors Still Dwindling The number of donors responding to direct mail has continued to dwindle, even as overall revenue growth has increased slightly. |
AFP eWire
May 13, 2014 |
Four Current Annual Giving Trends and How to Incorporate Them into a Fundraising Plan Just as every spring brings with it the promise of renewal and the start of a new fiscal year, it can also inspire renewed annual giving programs. |
AFP eWire
January 17, 2006 |
Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing. |
AFP eWire
April 14, 2008 |
Online Fundraising In 2008: Can We Blink Yet? While fundraising over the Internet still represents less than 4 percent of total funds raised, the rate has increased 50-fold over the last 10 years. |
AFP eWire
August 11, 2009 |
A Crisis is a Terrible Thing to Waste As a result of the tough economic climate, many organizations are drastically cutting back their fundraising programs. |
AFP eWire
October 19, 2010 |
Study Shows Direct Mail is a More Important Driver to Online Giving than Online Communications More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal. |
AFP eWire
July 21, 2014 |
Fundraising Professional Hail New York Case Settlement, Encourage Donors to Take Wise Giving Steps The Association of Fundraising Professionals applauds the recent investigation by the New York State Attorney's General Office into the Disabled Veterans National Foundation, calling it a victory for ethical charities and fundraisers. |
AFP eWire
November 20, 2013 |
Top Ten: A Playbook To Kickstart Your Nonprofit's #GivingTuesday Campaign (November 20, 2013) Fundraising Research: Why Women Thrive in Political Fundraising... Volunteer Management: Narrow the Focus... Donors: Why Asking and Thanking Donors is All Wrong... |
AFP eWire
July 13, 2010 |
Tackling the Problem of Asking Too Often Don't ask your donors to give more when they're not yet sure their previous donations have done any good. |
AFP eWire
March 17, 2014 |
Top Ten (Week of March 17, 2014): When Will the Direct Mail Fundraising Era be Over? Donors: When Personalization Goes Too Far... Miscellaneous: The Science of `Paying It Forward'... Donors: How To: Legacies 101... |
AFP eWire
August 18, 2014 |
Top Ten (Week of August 18, 2014): 7 Favorite Topics of Boring Fundraisers Year-End Fundraising Decisions to Make Now... 7 Favorite Topics of Boring Fundraisers... 8 Nonprofits Lessons Learned from the 2014 FUSE Conference... |
AFP eWire
June 23, 2008 |
Direct Mail Alive and Well--For Now Whether future generations will respond equally well to direct mail as they get older is yet to be determined. |
AFP eWire
December 1, 2009 |
Top 10 Ways to Boost Online Giving at Year-End Use these tactics to zoom past your year-end goals. |
AFP eWire
April 30, 2014 |
Top Ten (Week of April 30, 2014): Has the Word 'Impact' Lost Its Impact? How to Predict the Success of a Nonprofit Program Before It Starts... How to Get People Excited About Your Nonprofit's Next Fundraising Campaign... Has the Word `Impact' Lost Its Impact?... |
AFP eWire
January 12, 2009
Chip Grizzard |
Industry Outlooks: The New Fundraising Paradigm If you want to survive and thrive, budget for innovation to find what motivates this new generation of donor to support your organization. |
AFP eWire
September 16, 2015 |
AFP Top Ten (Week of September 16, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! Fundraising Tools to Help You Prepare for End-of-the-Year Campaigns... How to raise less money than you did last year... Two Ways You Can Put Your Donors at the Center of Your Fundraising Program... |
CRM
April 2012
Leonard Klie |
Nonprofits Find Money on the Web Charity no longer beings at home; today, it begins with a homepage. |
AFP eWire
April 28, 2009 |
Facebook Yields Scant Returns with Donation Program Aside from a few standouts, the Causes application on the social networking website Facebook has shown little success for charities as a fundraising tool. |
AFP eWire
December 11, 2012 |
Ten Things You Might Have Missed (December 11, 2012) Fundraising Trends/Data: Are We Approaching the Fundraising Cliff?... Corporate Philanthropy: How to turn corporate social responsibility into a corporate social opportunity... Year-End Fundraising: 6 Principles of Persuasion... |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
AFP eWire
June 16, 2014 |
Top Ten (Week of June 16, 2014): How Often Should You Thank Recurring Donors? Marijuana Event Brings Money and Attention to Colo. Symphony ... 4 Ways to Improve Your Fundraising Ask... How Often Should You Thank Recurring Donors?... |
AFP eWire
January 15, 2014 |
Top Ten (Week of January 13, 2014): One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 Volunteer Management: What do you talk about at your board meetings?... Fundraising Strategy/Approach: Philanthropy Trends to Take Advantage of in 2014... Donors: 5 rules for thanking donors... |
AFP eWire
October 9, 2013 |
Top Ten Things: #GivingTuesday Goes Global, Partners From Around the Globe Join the 60-Day Countdown to December 3, 2013 (Oct. 9, 2013) Younger Donors/Gen Y/Millennials... Fundraising Strategy/Approach: Friendraising, what's in it for you?... Online/Social Media: 5 Ways to Use Web Forms for Your NPO... |
HBS Working Knowledge
March 22, 2004
Martha Lagace |
How Nonprofits Use the Internet to Get Ahead You'll need more than a nice-looking Web site and a "Donate Now" button. Experts swapped tips at the 2004 Social Enterprise Conference. |
AFP eWire
April 16, 2014 |
Top Ten (Week of April 16, 2014): 5 Unusual Direct Mail Techniques to Try A Little Networking Can Go a Long Way... If You Can't Support the Cause, Don't Take the Job... Three Ways to Deepen Donor Engagement... |
AFP eWire
January 17, 2006
Geoff Peters |
Best Practices in Direct Mail Fundraising, Part II Direct response is both art and science, and as such, trends and hot ideas tend to flood the marketplace suddenly, and then recede just as quickly. |
AFP eWire
October 30, 2013 |
Top Ten: How To Replace Your Donors With Younger Donors (Oct. 30, 2013) Younger Donors/Gen Y/Millennials: How to replace your donors with younger donors... Fundraising Research: A Billion + Change Celebrates Pro Bono Week... Donors: Working the Room... |
AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. |
AFP eWire
December 6, 2004 |
Email Solicitations Still Evolving in Higher Education Only half of higher education institutions are using email as a fundraising tool, and there is a wide disparity in how the technology is being employed, according to a new survey by the Council for Advancement and Support of Education (CASE). |
BusinessWeek
June 23, 2011
Diane Brady |
Win a Dinner with Obama To balance big-dollar galas, the President's re-election campaign raffles one meal with regular folks. |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
AFP eWire
July 14, 2008 |
In Weak Economy Loyalty is Stable Currency Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, according to a new report. |
AFP eWire
September 3, 2013 |
Top Ten Things: Top 5 Fundraising Ideas from The Next Generation of American Giving (Sept. 3, 2013) Donors: Focusing on Donors, Not the Charity, in Your Appeals... Direct Mail: Read This Before You Mail Another Postcard... Younger Donors/Gen Y/Millennials: Top 5 Fundraising Ideas from The Next Generation... |
AFP eWire
August 25, 2014 |
Top Ten (Week of August 25, 2014): 6 Signs of a Well-run Nonprofit Organization Turning Tragedy into Action!... Using #GivingTuesday to Experiment with New Fundraising Strategies... 6 Signs of A Well-run Nonprofit Organization... |
AFP eWire
July 14, 2008 |
AFP Responds to L.A. Times Report on Fundraising Inefficiencies A response to a recent article stating that only a small percentage of money reaches California nonprofits when they use a for-profit fundraising company to raise funds. |
AFP eWire
September 29, 2014 |
Top Ten (Week of September 29, 2014): How to Handle List Removal Requests 6 Ideas for Dealing with "Take Me Off Your List" Requests... Millennial Givers and a Movement Approach to Giving... The No. 1 Fundraising Skill Your Board Members Need to Master... |
AFP eWire
August 10, 2010 |
The New Proactive Donor The days when donors would give unconditionally to every charity that knocked on their door are gone for good, says fundraising veteran Penelope Burk. |
