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CRM
March 2006
Colin Beasty |
Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web.   |
CRM
December 12, 2014
James Keller |
Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools. |
CRM
February 2015
Leonard Klie |
The Keys to Countering Cart Abandonment Online retailers need to respond at the right time and with the right message. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
InternetNews
November 28, 2008
Kenneth Corbin |
The Social Side of Shopping Online retailers and advertisers look to 'widgetize' your holiday shopping experience, and maybe save you money in the process. |
CRM
October 9, 2015
Leonard Klie |
Linkable Networks Launches Shopper Attribution Platform Shopper Attribution helps retailers measure in-store sales driven by digital and social media. |
CRM
January 11, 2013
Mikael Lyngso |
Combating Shopping Cart Abandonment Leverage e-commerce data to boost online sales. |
Entrepreneur
April 2006
Gwen Moran |
Come Back Soon Before they leave, give shoppers a reason to return -- with date-sensitive coupons at the point of purchase. |
CRM
July 2011
Brittany Farb |
Smartphone Shopping Sprees on the Rise Half of Americans use their mobile devices to make purchases, study shows. |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
CRM
June 2014
Maria Minsker |
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
The Motley Fool
June 19, 2009
Dayana Yochim |
10 Shopping Strategies for Serious Bargain Hunters Think you can't cut costs anymore? Oh, yes you can. |
CRM
October 18, 2010
Carsten Thoma |
5 Steps to Personalized Customer Contact How to tailor online customer experience to boost loyalty and drive revenue. |
CRM
November 2012
Judith Aquino |
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. |
InternetNews
February 15, 2008
Kenneth Corbin |
Americans' e-Commerce Conundrum New report finds that Americans love the convenience of shopping online, but worry about security. |
PC Magazine
October 1, 2003
Alan Cohen |
Hotel Sites Forget reality television. For real competition, check out the major hotel reservation sites. In a Survivor-like battle for market share, each site promises exclusive rates for thousands of hotels that won't be beat elsewhere. Alas, not all of these deals are so hot -- or so exclusive. |
InternetNews
December 16, 2003
Susan Kuchinskas |
E-Tailers Send Shoppers Back to the Mall As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. |
Entrepreneur
December 2003
Catherine Seda |
What a Deal! Attract customers with online coupons. |
Search Engine Watch
November 12, 2010
Dan Yomtobian |
Keep the Holiday Gifts in Their Carts With Remarketing Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates for online shoppers. |
Food Processing
January 2012
Diane Toops |
For Downturn Shoppers Home Is Where The Best Deals Are The ongoing economic downturn has spawned a new breed of consumer: downturn shoppers, who are adjusting their food and beverage-related behaviors in an effort to save money. |
Entrepreneur
February 2003
Mark Henricks |
Net Meeting Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you. |
The Motley Fool
September 29, 2004
Rick Aristotle Munarriz |
Out of Orbitz Owning a traffic magnet like Orbitz would be a great way for Cendant to fill its rooms on its own terms, as it does with its own hotel sites and CheapTickets.com. If Cendant pulls this acquisition off, it will be laughing its way to the bank. |
HBS Working Knowledge
October 10, 2011
Lal & Alvarez |
Retailing Revolution: Category Killers on the Brink Big-box retailers that are slow to see the tsunami wave of online competition on the horizon stand to be swept away. |
CIO
February 13, 2012
Mark Rowh |
Mobile Coupons Light Up With New Smartphone Technology Industry giant Procter & Gamble hopes to revolutionize the coupon industry with technology that allows retailers' existing bar-code scanners to read the coupon code on customer smartphones. |
InternetNews
November 6, 2009 |
Coupon Site Targets Black Friday, Cyber Monday RetailMeNot said it's ready to deliver the best "Black Friday" deals to consumers this holiday season. |
BusinessWeek
March 8, 2004
Timothy J. Mullaney |
Design Your Own Discount Getaway If you've tried booking a vacation online lately, you may have gotten a new whiff of freedom. On travel sites Expedia, Travelocity, and Orbitz, you can mix and match airlines, hotels, car rentals, and even lift tickets or surfing lessons into one customized, money-saving package. |
AskMen.com
Christopher Arnolds |
Get the Best Hotel Rate Planning a trip? Follow these 10 tips to save on hotel rates -- they won't leave you feeling like a cheapskate. |
CRM
November 2014
Maria Minsker |
More E-Commerce Experiences Are in Store New technology enables retailers to bridge the physical and digital divide for the holiday shopping season |
CRM
September 1, 2011
Brittany Farb |
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing. |
Food Processing
May 2009
Diane Toops |
Psyche of the U.S. Shopper The economic downturn results in changing consumer mood and behavior. |
CRM
February 2013
Patrick Gibbons |
Voice of the Future Customer New methods for predicting customers' behavior are changing how we listen to them. Customer strategists must change. Professionals involved with customer experience or VOC strategies should anticipate big changes in their role. |
The Motley Fool
November 26, 2008
Dayana Yochim |
14 Shopping Strategies for Serious Bargain Hunters 'Tis the season of slashing prices, so how about marking down your family's holiday budget by 20%? Here's how. |
The Motley Fool
November 20, 2006
Dayana Yochim |
Shopping Strategies for Serious Bargain Hunters Time short? Money tight? Here are 14 tips on trimming your holiday tab. |
CRM
June 2014
David Myron |
Don't Discount Discounts While the mere mention of coupons might be met with disdain by your executives, it's a trend that, since the Great Recession, is on the rise. |
InsideFlyer
July 2010 |
Loyalty Traveler How long can major chains like Hilton, Starwood, Best Western, Marriott and Carlson offer guests deals like two, three, or four stays to earn a free night at any or most hotels in the chain? |
InternetNews
November 10, 2008
Kenneth Corbin |
Analysts See Cold Holiday Season for e-Commerce With prices on the rise and confidence down, online retailers face a harsh economic climate as they head into the all-important holiday season. |
The Motley Fool
July 1, 2009
Rich Duprey |
Supermarkets Dial Up Savings Consumer-goods companies such as Kraft and General Mills are enticing price-sensitive consumers to their products with coupons via online sites and mobiles, and according to NCH Marketing Services, shoppers are responding. |
HBS Working Knowledge
March 22, 2004
Manda Salls |
Loyalty: Don't Give Away the Store Loyalty programs are profitable--if used correctly. Harvard Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. |
InternetNews
December 31, 2003 |
Early Online Shopping Numbers Show Big Gains The 2003 holiday shopping season proved to be a boon for online retailers with shoppers spending $13 billion just between Nov. 1 and Dec. 12 alone. |
CIO
January 11, 2010
Joab Jackson |
IBM: Consumers Demand More Interactivity Consumers want more retail stores to be more interactive and personalized online, a new survey from IBM has found. |
Science News
December 9, 2006
Ivars Peterson |
Travels of a Shopper By comparing shoppers' routes to an idealized mathematical model, marketing researchers found that many shoppers tend to be a lot less efficient than they could be when picking up groceries at the supermarket. |
The Motley Fool
November 20, 2006
Dayana Yochim |
Black Friday's Bogus Bargains Retailers have a lot more than hot bargains in store for holiday shoppers. They're pulling out all the stops to get customers to overindulge. Here's how bargain hunters can avoid the financial tripwires this season on Black Friday and beyond. |
Search Engine Watch
January 6, 2009
Carrie Hill |
E-mail Marketing Tips for Small Business Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list. |
InternetNews
August 12, 2009 |
Yahoo Joins Digital Coupon Craze Yahoo is the latest company betting that online bargain hunting is a trend ready to take off as it unwraps new Deals site. |
Entrepreneur
February 2008
Julie Moline |
Entrepreneurs, Take Flight! How travel websites are reaching out to small business owners. |
InternetNews
May 21, 2010 |
iPad Trumping Mac Sales? The iPad's popularity is proving stronger than expected. But is it eating into sales of Apple's Mac? |
Search Engine Watch
June 29, 2006
Chris Sherman |
Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike. |
National Real Estate Investor
February 1, 2007
Stan Luxenberg |
Wooing Hotel Customers Online At a time when the hotel industry is enjoying strong demand, chains are working hard to generate business through their own Web sites. An effective online system can cut costs and boost occupancy rates. |
InternetNews
June 29, 2006
Vangie Beal |
Google Checkout Open, Ready for Business Ending speculation surrounding its online payment system, the search-engine giant today launched Google Checkout. |
InternetNews
October 26, 2010 |
New Office for Mac 2011 Includes Outlook Email Microsoft ships the long-awaited update to Office for the Mac that also works with the company's latest cloud computing offering, Office 365. |
