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CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground.   |
CRM
June 2015
Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
CRM
July 2012
Leonard Klie |
Customer Service Climbs Firms' Priority Lists Mobile and online experiences also seen as key business objectives in the immediate future. |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
May 9, 2014
James & Montaudo |
CRM + Customer Service = Long-Term Results Here are four steps for improving the front-line retail experience through back-end data. Keep in mind that individuals remember positive interactions far more than they do transactions. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
August 27, 2003
Lisa Picarille |
Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts. |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
March 2003
Dick Lee |
Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM. |
CRM
April 2013
Woody Driggs |
A Call for B2C Treatment in a B2B World Take time to re-examine your business practices. Leaders who embrace experience engineering can deliver consistently satisfying customer experiences that improve performance and drive profitable growth. |
CRM
August 27, 2003
Martin Schneider |
News in Brief Demand for chief customer officers has surged... technology spending by North American banks will remain flat for 2003... mobile access to CRM solutions, not wireless connectivity, will see the most attention from systems integrators... and more. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
April 2013
Barton Goldenberg |
The Future Is Now for Data Analytics Turn data insights into customer excellence. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CRM
November 3, 2003
Ginger Conlon |
Take My Advice -- Please During the recent Frost & Sullivan Sales & Marketing Strategies Executive Summit, we asked the SuperPowers of CRM panelists: If you were in an elevator and had 30 seconds to give one important piece of advice on CRM, what would it be? |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
December 2009
Joshua Weinberger |
CRM on Twitter: December 2009 The word on the street about CRM. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
December 2013
Jim Dickie |
Manage Forecasts with Metrics, Not Hunches Look to big data, sales analytics for accurate insights. |
CRM
March 2006
Jim Dickie |
It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations. |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
CRM
January 2014
Sarah Sluis |
Risk-Proof Your CRM System Focus on the people and the process, not the technology. |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
CRM
March 13, 2015
Daniel Sarfati |
Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
CRM
April 2013
Esteban Kolsky |
Evolving Social CRM to Become CRM -- Again Move your CRM implementation to the next generation. |
CRM
July 2010
J. David Lashar |
The Cautionary Tales of CRM Words of wisdom drawn from decades of disappointment. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
October 2012
Paul Greenberg |
Customer Experience Finally...and Once Again It's fascinating to me that starting a little over a year ago, the concept of how to think about customer experience finally began to rear its lovely head. |
CRM
April 2010
Barton Goldenberg |
Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure. |
CRM
October 2004
Jim Dickie |
What We're Not Putting Into CRM Systems As part of this study companies were asked to assess the information needs of their sales teams: What do they really need access to to sell effectively? |
CRM
October 2010
Barton Goldenberg |
A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
CRM
August 2010 |
The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence. |
CRM
July 18, 2014
Jonathan Herrick |
6.5 Ways to Crush Small Business CRM Adoption Woes You can transform reps' view of new tools from obstacle into opportunity. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
October 1, 2003
Lisa Picarille |
Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients. |
CRM
November 2004
Jason Compton |
Anatomy of a CRM Analyst Industry analysts can make the perfect partner for building a CRM strategy--if you know how to capitalize on their services. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
July 2, 2013
Leonard Klie |
Microsoft Plans New Dynamics CRM Version for Fall Release The new fall 2013 version features a new user interface, greater integration with social and collaboration tools, and more mobile support. |
CRM
June 1, 2009 |
Maturity and Social Media: You'll Be Social (Soon) The Social Media Maturity Model is the launching pad for a discussion of the next five years of social media. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
July 2006
Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM
October 21, 2013
Maria Minsker |
Microsoft Dynamics CRM Forms Strategic Alliance with InsideView The new partnership will bring Social Insights to the cloud-based Microsoft Dynamics CRM Online service. |
CRM
January 2007
Jim Dickie |
Nobody Can Stop the Shopping The CRM watchwords in the new year may well be shop till you drop. Many companies will continue to purchase additional technology throughout 2007, despite previous large-ticket expenditures. |
