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CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers.   |
CRM
April 2012
Judith Aquino |
Consumers Want More Personalized Shopping Experiences Studies show customers are willing to share data for better services, even though privacy is still a concern. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
InternetNews
September 8, 2010 |
Users Love, Loathe Their Cell Phones: Survey New survey says interruptions, spam and security holes are the unfortunate but acceptable side effects of relying more and more on mobile devices for work and leisure. |
Job Journal
April 30, 2006
Michael Kinsman |
Career Pros: Exasperating Email Overload Catching up on virtual correspondence can be counter-productive. |
CRM
September 7, 2012
Debbie Braunert |
Optimize Your Mobile Marketing Database Four best practices to set the foundation for huge benefits. |
Job Journal
May 2, 2010
Penelope Trunk |
Brazen Careerist: Rethink Your Reliance on Email In our Web-driven world of personal interaction, is email outdated? |
Fast Company
October 1999 |
Where Are You on the Web? Everyone knows that the Web is the next big thing -- right? So why isn't everyone jumping into it with the same kind of vigor? |
CRM
September 1, 2011
Brittany Farb |
Email Marketing Remains a Key Tactic for Retailers Retailers are more focused on using email for marketing programs to promote their social communities than for social sharing. |
CIO
September 28, 2011
George V. Hulme |
Are CIOs Too Cocky About Security? The vast majority of tech and business execs are overconfident about their security policies. |
Bank Systems & Technology
October 21, 2009
Maria Bruno-Britz |
Information Security Still a Priority In IT Budgets A survey from PricewaterhouseCoopers shows that infosec budgets are seeing little in the way of cuts, and are even increasing in some cases. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
Fast Company
June 2001
George Anders |
Can You Keep a Secret? The push for online privacy threatens to kill the dream of super-sophisticated, Net-driven marketing. But there are simple ways that companies can have their data and protect it too... |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
October 2013
Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. |
CIO
October 12, 2012
George Hulme |
CIOs and CSOs Have a Costly Disconnect Companies stand to lose millions when CIO-CSO priorities aren't in sync, according to this year's Global Information Security Survey, conducted by PricewaterhouseCoopers and CSO magazine. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
CRM
May 2006
Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
CRM
September 1, 2005
Coreen Bailor |
Statistically Speaking An independent study of 6,000 mobile users found that the average mobile worker... The number of people targeted by phishing e-mail attacks grew 28%... The global ERP market is like to rise through 2009... etc. |
AFP eWire
December 20, 2004 |
Nonprofits Must Comply with CAN-SPAM Regs As expected, nonprofit organizations are not automatically exempt from the final regulations recently published by the Federal Trade Commission (FTC) regarding the CAN-SPAM Act. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CRM
May 4, 2012
Faletski & Sherrett |
Building a Successful Mobile Email Campaign Here are three ways you can improve the success of your email campaigns in an increasingly mobile world. |
CRM
May 2003
Phillip Britt |
CRM in Action: Streamlining Customer Contact The Challenge: Manage mismatched customer email communications. |
Financial Planning
October 1, 2006
John E. Gebauer |
Your Mailbox Is Full For investment advisors, the regulations for email retention remain murky, but applying some best practices can help. |
CRM
January 26, 2004
Patrick O'Neal |
Customers Prefer Self-Service When companies empower customers to transact how they want, when they want, the majority of customers will choose the lowest cost option.. |
CRM
August 2005
Marshall Lager |
CRM in an Age of Legislation Privacy laws have forced sales callers and outbound marketers to clean up their act and given them a chance to polish their image. |
Pharmaceutical Executive
December 1, 2008
Dave Ormesher |
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing. |
AFP eWire
July 21, 2008 |
'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email? |
CRM
February 2014
Maria Minsker |
The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing -- is your brand ready? |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
Fast Company
October 2005
Christopher Percy Collier |
Be Heard Above the Electronic Din Even as technology expands the way leaders can communicate, it's gotten tougher than ever to be heard. Here's how to get your message across. |
AskMen.com
September 15, 2015
Eric Santos |
Sending Great Cold Emails There are plenty of other channels and methods that can be used to acquire customers more effectively, however cold emails can work for you if you do them correctly. |
AFP eWire
December 6, 2004 |
Email Solicitations Still Evolving in Higher Education Only half of higher education institutions are using email as a fundraising tool, and there is a wide disparity in how the technology is being employed, according to a new survey by the Council for Advancement and Support of Education (CASE). |
CRM
February 2012
Judith Aquino |
Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages. |
AskMen.com
Eric Santos |
Mastering Email The truth of the matter is, being good at email is an important skill to have. |
CRM
June 22, 2011 |
VerticalResponse Launches New Social Media Tools to Extend Email Marketing Campaigns VerticalResponse, a provider of self-service email marketing software, online survey, and direct mail marketing solutions for small businesses, today debuted its next-generation social sharing tools that provide deeper integration between email marketing and social media. |
CRM
September 2012
Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
Wall Street & Technology
April 26, 2007 |
Playing With Fire? Current risk management in financial services does not deliver the business value executives expect, according to a survey. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
The Motley Fool
July 8, 2004
Seth Jayson |
Your Email Up for Grabs? An odd court decision could let just about anyone read your email, with no fear of punishment. If email providers, and the government, can follow the letter of this ruling, say goodbye to email privacy altogether. |
Bank Technology News
February 2007
John Adams |
Email Mistakes: Giving Away the Store, Without Knowing it Inside jobs don't have to be the work of disgruntled bank employees. New research suggests most email-related exposure of sensitive data is accidental. |
CRM
February 1, 2007
Colin Beasty |
Required Reading: Staying Out of the Spam Folder Book Reviews: E-Mail Selling Techniques by Stephan Schiffman... Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty by Harvey Thompson... Run With the Bulls Without Getting Trampled by Tim Irwin... |
Fast Company
July 1, 2007
Doug Beizer |
Email Is Dead ... But communication isn't. Reuters, Capital One, and Union Bank reclaim productivity by rethinking the inbox. |
CRM
October 2, 2015
Leonard Klie |
Email Marketing Needs to Keep Up with Mobile Vendors must keep up with an evolving and challenging market by offering refined new solutions and techniques for small businesses. |
U.S. Banker
March 2007
Michael Dumiak |
Email: Don't Shoot The Messenger Yes, broadband video and marketing blogs are here. Suggestions? First, banks need to finally get email marketing right. And the newest innovation is "stamped" email. |
Financial Planning
October 1, 2008
Deena Katz |
Reining in Email There is probably nothing more problematic in our professional lives today than our ability to use and abuse email. |
AFP eWire
May 5, 2008 |
Don't Make Email Open Rates Your Canary in the Coal Mine Email tracking indicators may be casting a deceivingly dark shadow on your email campaign. |
Wired
June 23, 2008
Clive Thompson |
Clive Thompson on How Email Bots Can Deal With Your Overstuffed Inbox New software applications can help you use your e-mail less. |
Fast Company
June 2001
Cleo Burtley |
Real Help From A Virtual Secretary UReach is a unified messaging system that gives you access to every email, voice, or fax message that people send you -- even if those messages come to you via different accounts... |
