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Net Promoter Creator to Release Social Media Measurement Tool SparkScore helps companies identify promoters and detractors in social media comments.   |
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Satmetrix Debuts Social Net Promoter Metric draws on sentiment analysis to tie customer conversations to brand customer experience strategy |
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August 2012 |
The 2012 CRM Influential Leaders Each in this impressive lineup of persuasive people is certainly deserving of this year's Influential Leader award. |
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June 2012
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Customer Experience Is Critical in Net Promoter Benchmarks Apple, Virgin America, JetBlue, USAA all nab high scores. |
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July 1, 2015 |
Waypoint Releases TopBox Account Engagement Platform TopBox offers feedback metrics for B2B firms. |
Search Engine Watch
December 6, 2010
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B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
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November 21, 2013
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B2B Selling Is Taking Cues from B2C Interactions Mobile and social technologies are making business buyers act like consumers. |
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IBM Launches B2B Commerce Tool New solution helps businesses bring B2C selling capabilities into the B2B space. |
Search Engine Watch
September 7, 2009
Erik Qualman |
Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. |
CRM
December 28, 2012
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Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
The Motley Fool
July 15, 2010
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The Companies Customers Love Most Happy patrons can make a huge difference. A survey of how often consumers talk up companies to their friends and loved ones reveals good news for high scorers and poor scorers alike. |
Search Engine Watch
June 1, 2010
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Dissecting the Real Challenges to B2B Search Investigating four of B2B search's biggest challenges and how to overcome them. |
CRM
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Designing a 'Street-Smart' CRM Solution for B2C Enterprises An evolving focus on CRM has left B2Cs behind. |
CRM
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5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
HBS Working Knowledge
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B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees. |
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April 4, 2014
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Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers. |
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January 7, 2011
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B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. |
IndustryWeek
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Bookshelf: New Product Blueprinting: The Handbook for B2B Organic Growth Business-to-business suppliers have "severely" limited themselves by using business-to-consumer practices to understand customer needs, writes author Dan Adams in his book. |
