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The Motley Fool December 4, 2006 Alyce Lomax	Caribou and Coke Crank Up the Caffeine It's a coffee/cola smack-down: Can Caribou and Coke take on Starbucks and Pepsi?
The Motley Fool March 15, 2006 Alyce Lomax	Will You Take Your Coke Blak? Coke's coffee/cola fusion beverage is due to launch in the U.S. in one month. Are you ready? Coke investors have their fingers crossed for a hit.
The Motley Fool July 15, 2004 Rich Duprey	Coke's New "New Coke" Coke's more expensive C2 bubbles up just as the low-carb frenzy starts to wane. It's looking to boost its flat stock price, which has been stuck at about $50 a share since the beginning of the year.
The Motley Fool June 8, 2004 Nathan Parmelee	Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Rebuttal The company's new drinks won't boost growth enough. Investors, take note.
The Motley Fool December 7, 2011 John Maxfield	Profiting From the Irrationality of Others Humans do not behave rationally -- in fact, many times, they behave irrationally. Would knowing this change your investment strategies?
The Motley Fool September 27, 2004 Rick Aristotle Munarriz	All I Wanted Was a Pepsi Pepsi is ready to post earnings; let's hope it doesn't follow in Coke's footsteps.
The Motley Fool December 8, 2005 Rick Aristotle Munarriz	Coke Is Back in Blak Coca-Cola takes on Starbucks with a chilled coffee-based drink. Does that mean an investor should gobble up shares of Coca-Cola as a way to play on Blak's success?
The Motley Fool February 9, 2005 Steven Mallas	Diet Coke's Makeover Will the new Diet Coke help grow case volume?
BusinessWeek September 16, 2010 Mehul Srivastava	For India's Consumers, Pepsi Is the Real Thing It entered the market just as Indians were engaging with the West
The Motley Fool April 27, 2011 Matt Koppenheffer	What You Really Need to Know About Coke's Quarter Coca-Cola announced first-quarter results. What should long-term investors take away from this report?
The Motley Fool February 11, 2004 Alyce Lomax	Is Coke Capped? Are the flagship brands in refreshment getting stale here at home?
The Motley Fool May 22, 2007 Anders Bylund	A Tale of 2 Idols, 2 Sodas The "American Idol" finalists look a lot like soft drink companies, don't you think? Investors, here is the parallel to Coca-Cola and Pepsi.
The Motley Fool May 29, 2009 Rich Smith	Coca-Cola's Weak Brew, Take Two Last year Coke teamed up with Italy's illycaffe to create a joint venture to hawk canned, ready-to-drink coffee concoctions -- "Caffe," "Cappuccino," and "Latte Macchiato" under the "illy issimo" brand name. How has it gone?
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool December 11, 2006 Jack Uldrich	Coke Looks to Get Healthy Diet Coke Plus could keep the company's stock on the upswing.
The Motley Fool May 25, 2005 Alyce Lomax	Coke Shakes Up Sodas If the soft drink purveyor shakes up its sodas, will sales begin to explode? While one can appreciate the need for innovations, at the same time one wonders whether all the changes in the soft drink aisle might result in some consumer fatigue.
The Motley Fool July 19, 2011 Matt Koppenheffer	Coca-Cola's Earnings: Enjoy. Coca-Cola's second-quarter earnings topped analysts' estimates on strong global growth.
The Motley Fool October 20, 2010 Matt Koppenheffer	Coke Is Still King of the World Coca-Cola's third quarter results were fizzier than analysts were expecting.
The Motley Fool January 5, 2010 Rick Steier	Is Coke Still Teaching the World to Sing? Or has the venerable brand finally run out of room to grow?
The Motley Fool March 28, 2008 Rich Smith	Coca-Cola's Weak Brew Coca-Cola announces that it's finally ready to get its "Ilko Coffee" partnership with Italy's illycaffe off the ground and begin moving some serious java.
BusinessWeek December 20, 2004 Dean Foust	Gone Flat Former Coca-Cola Co. executive E. Neville Isdell returned to the helm at the beleaguered soda giant brimming with confidence. All it took was a tour of Coke's operations in 16 key markets for him to see a different reality: Coca-Cola was a troubled company.
The Motley Fool May 3, 2007 Nathan Parmelee	Quick Take: Pleasantly Surprised by Diet Coke Plus The soft-drink maker may have a new hit on its hands.
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
The Motley Fool February 28, 2007 Tim Beyers	Fool on the Street: Chilling With Coke Let's hope they like sugar water in Japan. If so, Coke investors could reap big rewards in the long term.
The Motley Fool September 29, 2006 Ryan Fuhrmann	Foolish Face-Off: Battle of the Soda Giants How do Pepsi and Coca-Cola rate, based on their numbers and their advertising slogans? Investors, take note.
The Motley Fool February 2, 2009 Rich Smith	The Day the Brand Name Died When killing off tainted brand names, better late than never.
The Motley Fool September 23, 2011 Robert Eberhard	1 Refreshing Stock That Has What This Fool Wants Coca-Cola looks like it will continue to dominate the soda industry.
The Motley Fool September 30, 2009 Rick Aristotle Munarriz	This May Be Starbucks' Dumbest Move Ever Instant coffee will create an instant headache at Starbucks.
The Motley Fool March 17, 2006 Rick Aristotle Munarriz	A Fool Looks Back New sips and old trips colored in the week behind us: Blak coffee in bed... An itch only a sweathog can scratch...
Fast Company November 2004 Maxine Clayton	How to Fix Coca-Cola Three experts discuss how they'd put the fizz back into Coke's flat sales.
BusinessWeek May 17, 2004 Dean Foust	Things Go Better With...Juice The Coca-Cola Co. has made "great strides" with soda extensions such as Vanilla Coke and Diet Coke with Lemon, but they could do with more innovation on the noncarbonated juice and water side.
The Motley Fool November 11, 2004 Bill Mann	Coke: Looks Like Sody Pop By recognizing that its path to regaining its footing is not in top-line growth but in bottom-line excellence, Coke is starting the transition in self-identification from being a fast grower to being a cash machine.
The Motley Fool October 20, 2005 W.D. Crotty	Coca-Cola Bubbles Up Volume The company turns in a strong third-quarter earnings report. Given the improved balance sheet, I'd say this stock warrants consideration.
Food Processing December 2011 Diane Toops	Toops' Scoops: The Real Thing Turns 125 Two American icons, Coca-Cola and Lady Liberty, celebrate their anniversaries. Back in May, the Coca-Cola Foundation donated $1 million to support the Statue of Liberty-Ellis Island Foundation's Peopling of America Center.
The Motley Fool October 27, 2004 Brian Gorman	Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products.
The Motley Fool April 7, 2007 John Reeves	Warren Buffett's Priceless Investment Advice If investing in wonderful companies at fair prices is good enough for Warren Buffett -- arguably the finest investor on the planet -- it should good enough for the rest of us.
The Motley Fool February 17, 2005 W.D. Crotty	Coke's a Value Stock Coca-Cola management expresses disappointment, but signs point to fizzier times ahead. With improving margins, and with Coke selling for 20.3 times free cash flow to enterprise value (vs. 27.3 times for Pepsi), the stock is still value-priced.
The Motley Fool February 8, 2006 Rick Aristotle Munarriz	Best Blue Chip: Coca-Cola In the spirit of the Winter Olympics, here are stock challenges from the publication's writers: Coca-Cola is bold, cold, and oh so worthy of that gold.
Fast Company September 2005 Paul Lukas	Coke is What? The many faces of no-cal Coke show what can happen when market segmentation runs amok.
The Motley Fool August 9, 2011 John Grgurich	1 Stock Knocking Out the Competition Have a Coke and smile. Because if you're a Coca-Cola investor, there's every reason to.
Prepared Foods March 7, 2007	New Products Annual -- Beverages Tea was one of the biggest news items in beverages in 2006, but not the only one.
The Motley Fool May 11, 2006 Rick Aristotle Munarriz	Dueling Fools: Coke Bear Investors, think you can handle the truth? No matter how you draw it out, Coke's future doesn't look so bright.
The Motley Fool April 21, 2004 Steven Mallas	Coke Pours a Strong One Coca-Cola reports some lively earnings that investors will find refreshing. Still, there is work to be done.
The Motley Fool February 18, 2011 Jim Royal	Who's Got Coke's Secret Formula? Coke's still the real thing. If someone discovered Coke's secret formula, would it really matter?
The Motley Fool February 17, 2009 Rich Smith	Coke vs. Pepsi? Both Are Long-Term Losers While these stocks are fine in moderation, you shouldn't binge on either.
The Motley Fool March 21, 2005 Seth Jayson	Don't Call It Diet Coke Does Coca-Cola really need another diet drink? Luckily, Coke is pretty good even when it is bad, with thick margins, good balance sheets, and strong free cash flow.
The Motley Fool July 22, 2005 Tom Taulli	Coke Pauses to Refresh Five years of restructuring may finally show results for Coca-Cola. The company holds many enticements for value investors.
The Motley Fool October 19, 2011 Matt Koppenheffer	Did Coca-Cola Just Disappoint? Coca-Cola's stock slumped on third-quarter earnings, but is that reason for shareholders to jump ship?
The Motley Fool March 15, 2004 Brian Gorman	Coke's Berrylicious Strategy Coke continues to add new flavors to its beverage lines. Will it keep the hype going?