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InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year.   |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Search Engine Watch
March 10, 2011
Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
InternetNews
March 4, 2009
Kenneth Corbin |
Facebook Takes a Page From Twitter's Playbook New features emphasize real-time communication and offer celebrity updates via News Feeds. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
InternetNews
November 2, 2006
Nicholas Carlson |
Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump. |
InternetNews
October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more? |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
CRM
May 8, 2012 |
Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities. |
Fast Company
Pavithra Mohan |
Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles Google launched the open-source Accelerated Mobile Pages project -- in an effort to make web pages load more quickly and improve the mobile user experience. |
CRM
November 16, 2011
Judith Aquino |
Hearsay Social Unveils Corporate-to-Local Management Tools for Google+ Pages Brands can now publish, manage, and monitor campaigns on the new social network. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Fast Company
David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
March 2015
Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users. |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
Fast Company
Neal Ungerleider |
Facebook Takes Aim At Twitter, Adds Universal Search The new search functionality is a push to surface more internal, Facebook-generated content when users search for news topics. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
CRM
March 31, 2011
Brittany Farb |
Neolane Launches Social Marketing App A new tool enables marketers to build one-to-one relationships with customers. |
BusinessWeek
September 22, 2010
Douglas MacMillan |
Twitter's Redesign Ruffles Some Developers' Feathers Twitter grew partly by relying on outside developers. As its features increase, however, it is competing with some of those developers. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
CRM
March 16, 2011
Koa Beck |
Forrester Research Describes a "Global Social Imperative" Analyst Nate Elliott recommends developing global outreach strategies through social media. |
Fast Company
Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
Fast Company
David Lumb |
Meerkat Ditches Twitter And Cozies Up To Facebook Starting today, Meerkat users can post their live streams straight to Facebook. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
Search Engine Watch
April 18, 2011
Bas van den Beld |
Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply. |
CRM
August 24, 2012 |
Genesys Research Finds Big Businesses Shy Over Social CRM Very few companies list their social media sites on their Contact Us pages. |
InternetNews
October 21, 2009 |
Google: We've Got a Twitter Deal, Too On the heals of Microsoft's announcement, Google steps into the echo chamber. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
CRM
September 20, 2011 |
GroSocial Launches Customizer Enterprise to Expand Facebook Influence of Major Brands Tool helps businesses in their partner networks leverage brand influence on Facebook business pages. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Search Engine Watch
September 16, 2010
Mark Drummond |
Social Search Circles -- Nobody Knows the Pages I've Seen All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to track down. |
The Motley Fool
May 18, 2009
Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Food Processing
May 2009 |
The Twitter Patter of Little Feet Many food companies are establishing a presence on Twitter. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
Fast Company
Neal Ungerleider |
Now You Can Go Shopping On Twitter Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages are part of the social networking site's increasing foray into e-commerce and monetization. |
