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CRM
June 20, 2014
Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years.   |
CRM
March 2013
Carolyn Baird |
CMOs and CIOs: The New Power Team It's understandable that marketing and IT could be at cross purposes. But we also heard from CMOs who said they wouldn't be enjoying their success today if it weren't for their CIO -- and vice versa. |
CRM
September 12, 2013 |
IBM Customer Experience Lab Reveals New Products IBM's innovations center on mobile, social, cloud, and big data initiatives. |
CRM
October 2010
Carolyn Heller Baird |
Intimacy Issues You can enhance customer intimacy in ways that didn't exist until very recently. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CIO
September 28, 2012 |
Hey CIOs! Show Your CMO the Love The CIO-CMO relationship gap still persists, and IDG Enterprise's CEO Michael Friedenberg reiterates why a closer partnership is critical to both execs as well as the business. |
Information Today
August 6, 2013 |
FirstRain Introduces Market Insights for Big Data Analytics FirstRain caters to enterprise sales and marketing teams with its Customer Insights analytics solution, and Market Insights is the next step in helping companies translate their marketing strategies into easily interpreted data. |
CRM
May 9, 2014
James & Montaudo |
CRM + Customer Service = Long-Term Results Here are four steps for improving the front-line retail experience through back-end data. Keep in mind that individuals remember positive interactions far more than they do transactions. |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
September 2011
Ray Wang |
The Evolution of Social CRM Early adopters must build trust and community |
CRM
July 2014
Barton Goldenberg |
Forging the Next CRM Frontier Integrated technologies hold great promise for the future of CRM. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
February 2012
Robert Wollan |
CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
CRM
October 2015
Paul Greenberg |
Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
December 11, 2015
Nipul Chokshi |
Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
April 2014
Leonard Klie |
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
November 2013
Maria Minsker |
Social CRM Takes Center Stage Social CRM should be about people, not technology. Companies should avoid isolating social media as strictly a marketing tool and instead incorporate it more seamlessly into sales and service. |
CRM
July 1, 2009
Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
August 12, 2010
Glen Manchester |
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
CRM
March 2014
Elizabeth Herrell |
Six Customer Service Investments to Consider Emerging technology trends hold great promise. |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
May 2010
David Rich |
The New Behavior of the Social Customer By integrating social CRM and customer strategy, you can improve your market position with better services, lower operating costs, and higher performance. |
CRM
May 12, 2015
Jeff Foley |
Why It's Time for CRM to Evolve To satisfy today's hyper-connected consumer, you need a holistic approach. |
CRM
July 2010
Barton Goldenberg |
The Next 15 Years of CRM Your customer-centric business strategy must become a two-way street. True customer engagement will require a shift from one-way broadcasts reaching all customers to a two-way dialogue with each of them. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
December 2009
Lauren McKay |
Information Overload As consumers deal with an increasing amount of information - and as they embrace more mechanisms to engage with that information - there comes a need to search out what's important, or filter out some of the noise. Through this tidal wave of information, how can businesses manage to connect? |
CRM
August 2, 2010
Alex Dayon |
From Deflecting Customers to Embracing Them Six ways that the new Internet - a mobile, social, and real-time Internet - is changing the playing field for CRM and putting customers back in control. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
June 2014
Paul Greenberg |
What's Customer Engagement Again? More than just a buzzword, it's key to retaining today's digital customer. |
CRM
July 2004
Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM
June 1, 2009 |
Who Owns the Social Customer? CRM magazine's in-depth report on the state of social media in CRM. |
CRM
February 29, 2012
Tom Scontras |
Power Up Your CRM Platform Layering sales apps boosts productivity. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
July 5, 2013
Paul Jeruchimowitz |
Getting Closer to the Customer by Integrating Business Services Why the shared service model may be on its way out. |
CRM
December 2013
Jim Dickie |
Manage Forecasts with Metrics, Not Hunches Look to big data, sales analytics for accurate insights. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
CRM
April 25, 2014
Duke Chung |
In the Age of the Customer, Service and Engagement Will Define the Brand Customer service is becoming the next brand differentiator. |
