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AFP eWire
January 4, 2011 |
What is Branding, Anyway? A breakthrough nonprofit brand "convinces the head, touches the heart and engages the hands."   |
AFP eWire
February 23, 2009 |
Lasting Impression: Moving Your Brand Beyond Logos and Letterhead An effective brand is inspiring and unique to your mission. If properly developed, it has value far beyond marketing, guiding mission-based services, communications outreach and development activities. |
AFP eWire
November 24, 2009 |
Most Nonprofits Experimenting With Social Media, But Struggle to Measure Value for Organization While seen as a good way to communicate with broad audiences and mobilize volunteer support, nonprofit executives are skeptical about social media's ability to reach donors, media and policy makers. |
Entrepreneur
February 2008
Kim T. Gordon |
Join Forces Marketing for a charitable cause can benefit your company, too. |
AFP eWire
May 12, 2006 |
Win a $100,000 Cause-Marketing Grant BBMG, a New York-based marketing agency focusing on nonprofits, is offering one charity and its for-profit partner $100,000 worth of in-kind marketing services to create and launch a cause-related marketing campaign. |
AFP eWire
November 24, 2009 |
Tricks of the Trade: Integrate the "4 Ps" of Traditional Marketing into Your Plan Can nonprofits apply the traditional marketing mix and achieve great fundraising results? |
AFP eWire
January 22, 2014 |
A New Brand Management Mindset Julia Shepard Stenzel and Nathalie Laidler-Kylander are co-authors of The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. |
AFP eWire
February 9, 2004
Linda Lysakowski |
Tips From Members: The Planning Study Process, Part Two When considering a capital or endowment campaign, organizations need to consider conducting an external assessment of the willingness and ability of the organization's constituency to support the campaign. |
AFP eWire
July 28, 2009 |
Are You Ready for a Capital Campaign? Let's explore the characteristics of a nonprofit that is most likely to find success in a campaign. |
AFP eWire
September 1, 2014 |
Top Ten (Week of September 1, 2014): 5 Ways Your Nonprofit Can Reach Millennials Do you have a #GivingTuesday Campaign?... Lack of Pay a Growing Challenge for Nonprofit Interns... When It Comes To Reaching Your Target Audience, Personality Goes A Long Way... |
AFP eWire
July 24, 2006 |
New Website to Collect Nonprofit Research A new website allows nonprofit organizations to post their research and other analysis on social issues free of charge. |
AFP eWire
March 20, 2006 |
Five New Books in the AFP Fund Development Series Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits by Jocelyne Daw... Nonprofit Essentials: Major Gifts by Julia Ingraham Walker... Nonprofit Essentials: Managing Technology by Jeannette Woodward... etc. |
HBS Working Knowledge
October 27, 2008
Sean Silverthorne |
Achieving Excellence in Nonprofits Nonprofit boards and executives are confronted by a confusing landscape of conflicting demands, rapidly evolving rules, and changing opportunities for finding resources. |
Search Engine Watch
January 15, 2009
Sage Lewis |
Bribing People To Send You Emails With $50 Gift Cards Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. |
Job Journal
November 30, 2008 |
First Steps on a Nonprofit Career Path Inside insights on how to be in the right place at the right cause. |
Entrepreneur
December 2004
Nancy Michaels |
Patriot Acts Should you play up the "Made in the USA" angle in your marketing campaign? |
Search Engine Watch
March 12, 2009
Sage Lewis |
Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success? |
American Journal of Nursing
October 2010
Eileen Thomas |
Men's Awareness and Knowledge of Male Breast Cancer This article reports on the findings of a qualitative study that explored the awareness and knowledge of male breast cancer among English-speaking men. |
InternetNews
January 27, 2009
David Needle |
Social Networks Built to Order Awareness offers eight 'ready to launch' categories of social networks for business. |
HBS Working Knowledge
May 12, 2011
Sean Silverthorne |
The Difficult Transition from For-Profit to Nonprofit Boards Service on a nonprofit board can be a frustrating experience for executives grounded in a for-profit world. |
U.S. Banker
December 2009
Anthony Malakian |
Taking the Bank for a Test Drive In the heart of the Rust Belt, First Place Bank's car giveaway is helping to renew pride in the embattled auto industry -- and driving traffic to its branches. |
AFP eWire
November 10, 2008
Larry P. Stelter |
Getting the Message Out on the IRA Rollover What is the best way to spread the word about the recently extended IRA Rollover provision? Research into efforts to increase visibility of the provision in 2006 offers some lessons for future marketing efforts. |
