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InternetNews
February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics.   |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM
August 2012 |
The 2012 CRM Rising Stars This year's Rising Stars represent a mix of promising young companies and seasoned veterans that are entering new markets. While their ages and sizes vary widely, they have one thing in common - their innovations are motivating people to act. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
CRM
June 25, 2015
Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
CRM
May 6, 2013
Kelly Liyakasa |
Hearsay Social Debuts Brand, Social Sales Tools New software products help companies stay on top of social messaging, prospecting. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
CRM
April 12, 2012 |
Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
October 15, 2012
Judith Aquino |
Source Metrics Releases Integrated Social Media Tool Kit Platform offers social publishing, campaign management, monitoring features, and more. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
Search Engine Watch
September 16, 2010
Mark Drummond |
Social Search Circles -- Nobody Knows the Pages I've Seen All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to track down. |
CRM
April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Fast Company
Pavithra Mohan |
Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles Google launched the open-source Accelerated Mobile Pages project -- in an effort to make web pages load more quickly and improve the mobile user experience. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
Financial Advisor
September 2011
Michael W. Byrnes Jr. |
Is Google+ Really A Plus? Just as financial advisors were starting to figure out LinkedIn, Facebook and Twitter, the social space just got more complicated. Here are insights on using Google+. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
InternetNews
August 4, 2009 |
Twitter Rules for Now, But What's Next? In this third generation of "onlineness," many new social media models will emerge. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
August 24, 2012 |
Genesys Research Finds Big Businesses Shy Over Social CRM Very few companies list their social media sites on their Contact Us pages. |
Financial Advisor
March 2010
Joel P. Bruckenstein |
Beware The Pitfalls The advantages of social media for advisors are being trumpeted loudly, but the risks are heard less. |
CRM
October 9, 2015 |
Hearsay Social Releases Hearsay Mail Predictive Email Solution Hearsay Mail combines marketing automation with a personal human touch to help advisors build and deepen client relationships. |
InternetNews
October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more? |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
Search Engine Watch
March 10, 2011
Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
CRM
April 20, 2012 |
Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs. |
Bank Technology News
May 2011
Clara Shih |
5-Step Social Media Plan With more than 800 million active users across Facebook, LinkedIn, and Twitter, social media cannot be ignored. Financial institutions must adapt or face mass customer migration. |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
CRM
October 8, 2013 |
Digimind Launches Social Media Monitoring Platform Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Financial Planning
July 1, 2011
Donna Mitchell |
Tweet Away It's been a struggle to get advisors to embrace social media because they don't fully recognize its business value. |
InternetNews
October 21, 2009 |
Google: We've Got a Twitter Deal, Too On the heals of Microsoft's announcement, Google steps into the echo chamber. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
November 2015
Maria Minsker |
LuckyFish Hooks "Hi-Def" Customer Segments with Optimove Facebook Audience micro-segments let the gaming company boost retention rates. |
Fast Company
Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
Search Engine Watch
May 5, 2010
Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
CRM
August 2011 |
The 2011 CRM Influential Leaders These influential leaders come from a multitude of backgrounds, but they bring a common show-stopping passion to the CRM industry. |
CRM
April 10, 2015
Mike Hennessy |
The Downside of Automated Responses Responsibility and strategy are key to using this growing technology. |
