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The Motley Fool May 14, 2007 Toby Shute	Foolish Fundamentals: Understanding BOE Integrated oil companies and independent exploration and production companies both essentially live and die by their reserve base. That's why investors want to keep an eye on reserves for companies in this space.
The Motley Fool January 18, 2011 Jim Royal	How Does Big Tobacco Really Make Its Money? Breaking down a company's return on equity can often give you some insight into how it's competing against peers and what type of strategy it's using to juice its return on equity.
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